Ágnes Gabriella Pellion

Strategic Planning and Implementation:

• Develop and implement strategic plans to advance short- and long-term business development, marketing, and communications goals, including go-to-market activities.

Marketing and Communications Strategy:

• Execute disruptive, multi-platform marketing campaigns with strong digital experience.
• Lead generation
• Building and managing Intelligent Marketing Automation processes (Hubspot, Marketo)
• Implement content strategy, omnichannel experience, inbound marketing, social media presence, influencer marketing, and SEO.
• Global AI project membership: prompting group (develop AI solution for BMC professionals) - represent CESA region

Sales Forecasting and Growth Management:

• Conduct direct sales forecasting activities and set performance goals accordingly.
• Manage strategic growth with strong P&L responsibility, including leading, top 100 Hungarian entrepreneurs, EY Entrepreneur of the Year program management, and overseeing Debrecen & Pécs EY offices.
• Contribute World Entrepreneur of the Year program
• M&A projects: EY denkstatt transaction (sustainability market)

Stakeholder Engagement and Reputation Management:

• Integrate public affairs management and corporate governance at level of Ministers.
• Maintain efficient stakeholder management and communication systems.
• Manage reputation risk and crisis communication, advising and supporting CEO in interactions with media and public.

Client Relations and Program Development:

• Maintain relations with clients by organizing and developing specific campaign, programs, events to enhance client satisfaction and loyalty.

Internal Communications and Leadership Management:

• Plan, coordinate and produce full-scale internal communications, comprehensive leadership message management, employer branding initiatives (with strong Gen Z focus).
• Manage people, including 7 team members, and coordinate yearly budgeting processes.

Community Building and Corporate Social Responsibility:

• Engage in community building, CR activities, ESG and CSRD approach.
• Lead engagement on industry-level initiatives, develop CSR strategy and programs.

Professional Development and Qualifications:

• Serve as Interim BD leader and HBLF presidential advisor.
• Author of "The Unstoppables – the secret of business growth" book.
• Editor-in-chief of B2B section of Marketing Trendbook (data-driven and automated marketing vs personal customer experience)
• Possess EY badge certificates in Strategy, Finance, Supply Chain & Operations Management, Digital Business, Analytics, and EY Private (private sector).

Strategic Planning and Corporate Messaging:

Developed and executed credible activities aligning global, continental, and local corporate commitments with business strategy in Hungary.

• Spearheaded corporate messaging projects to enhance transparency and credibility.
• Collaborated with cross-functional teams to develop effective marketing materials and messaging.

Digital Communications and Stakeholder Relationships:

• Managed digital communications, including influencer and ambassador partnerships, and oversaw site development.
• Developed and nurtured valuable relationships with key stakeholders, including government officials (Prime Minister level).

Brand Communications and Internal Management:

• Developed and implemented brand communications strategies and plans.
• Coordinated successful product launch events, resulting in increased sales and positive media coverage. (Taste the feeling campaign)
• Managed regional internal communications within Central Europe Franchise Unit.
• Streamlined internal communication processes by creating centralized information hub for employees.

Community Building and Corporate Social Responsibility (CSR):

• Led community building initiatives and corporate social responsibility efforts.
• Managed category communications, focusing on segments such as sugar-free beverages.

Industry Engagement and Crisis Management:

• Led engagement on industry-level initiatives and represented company as a spokesperson in Hungary.
• Oversaw FINA 2017 sponsorship and managed related activities.
• Handled incident management and crisis resolutions.

Partnership Management and Budget Oversight:

• Managed memberships and key partnerships.
• Coordinated with 6 agencies simultaneously and managed agency relationships.
• Oversaw budget management for assigned projects and activities.

• Implemented full-scale brand marketing and public relations strategies.
• Managed advertising campaigns and media relations efforts.
• Ensured cross-selling across service lines.
• Built and managed client relationships through client-facing activities and direct selling.
• Led strategic growth initiatives to expand business opportunities.
• Coordinated local incident management and crisis resolution processes.
• Managed international communications projects, including involvement in World Entrepreneur of the Year program.
• Oversaw internal communications within the organization.
• Developed CSR strategy and programs.
• Participated in recruitment projects in collaboration with HR.

• Development of strategy on corporate and brand communication (including 13 brands)
• Coca-Cola Beach House activation and field management
• Conducted comprehensive market research to identify opportunities for expanding company''s reach and influence.
• Health-conscious image campaign
• Brand-related PR activities
• Development, implementation and maintenance of consumer response system
• Dealing with PR and marketing agencies, media
• Performance of corporate website
• Internal PR (new digests, events, corporate insight media)
• Organization of international corporate conferences, division meetings, VIP visits