ALEXANDRA SZÁNTAI

STUDIO LEAD — UX DESIGN (2023 – Present)

• Managing a 5-person UX team, including interviewing and candidate selection
• Running weekly design reviews and workload syncs
• Mentoring through monthly 1:1s and career development support
• Maintaining team morale, cohesion and delivery consistency across multicultural teams
• Built one of the organisation’s strongest UX teams
• Impact: Accelerated alignment and reduced design lead-time through team efficiency

UX LEAD — DIGITAL BUSINESS TRANSFORMATION, PROCUREMENT (2023 – Present)

• Defined UX strategy and research roadmap for a global transformation programme
• Mapped existing processes, systems, user needs and pain points
• Led interviews, shadowing and usability tests across multiple regions
• Directed a 3–5 person international UX team
• Created personas, journeys, and solution recommendations
• Evaluated SAP, Beeline, DocuSign and Salesforce platforms
• Provided UX and design system recommendations adopted by above mentioned vendors and internal teams
• Acted as trusted advisor to business leads, product teams and external partners
• Impact: Prevented user drop-off and operational disruption

INTERNATIONAL WORKSHOPS & FIELD RESEARCH

• Buenos Aires, Argentina (Jan 2024): Co-designed transformation strategy with Deloitte, SAP, architects, SMEs, procurement & finance leads
• Houston, USA (Aug 2024): Guided usability decisions for procurement system design
• Impact: Improved usability early, reducing future rework
• Prague, Czechia (2025): Delivered UX change requests during UAT for SAP systems; several implemented
• Rotterdam, Netherlands (Nov 2023): On-site shadowing and usability tests with engineers/admins; delivered redesigned workflows and screens adopted by vendor

ADDITIONAL PROJECTS

• Customer-facing Salesforce desktop application (2025): UX direction and early prototypes
• Leak-detection mobile app (2025): Vendor evakuation and collaboration; recommendations implemented
• Customer-facing application enhancements (2022–2023): Iterative research, wireframes, prototypes and high-fidelity UI improving usability and satisfaction

• Delivered branding, visual identity, websites and UX/UI for mobile and web products
• Designed print & digital materials including editorial layouts, packaging and marketing assets
• Applied strong foundations in typography, visual composition and print preparation
• Managed full end-to-end project delivery from discovery to handover
• Combined UX research thinking with visual craftsmanship to improve design quality
• Reviewed competitor websites, identified key strengths and weaknesses offering strategic recommendations
• Developed engaging user interfaces to improve overall user experience

• Designed company and product branding including logos, websites, social content and print assets
• Delivered UI for websites, desktop platforms, iOS/Android apps and iPad applications
• Built products across smart IT, coupon/loyalty, healthcare, supply chain, publishing and messaging
• Created personas, user journeys, wireframes and prototypes; validated through testing
• Collaborated with developers/testers and provided implementation feedback
• Supported client requirements discovery and presented design solutions
• Improved internal processes by mapping workflows, identifying bottlenecks and prioritising solutions