Summary
Overview
Work History
Education
Skills
Websites
Software
Timeline
Generic
Bianka Gulyas

Bianka Gulyas

Summary

Resilient Digital Strategist with almost 10 year background in project management, communications and marketing. Expertise in brand development, interactive content and community engagement. Results-oriented professional committed to effectively building loyalty and long-term relationships with clients.


I'm a marketing specialist whose decisions are driven by data, but never afraid to look outside the box.

Please find a little sum up from the main points of my carrier:

  • Collecting all the stable digital knowledge what i can and became a leader just in 4.5 years.
  • Leading a great team of 7 people and watch them grow until the stars and beyond.
  • Learning offline media strategy, coordination and making a full circle of knowledge of media advertising and communication.
  • Learning and making strategy for several type of brands and working together with lovely clients.

I am look forward to the next challenges with the same enthusiasm with which I started my carrier.

Overview

10
10

Years of professional experience

8
8

Years of media agency experience

3
3
Languages

Work History

Digital Strategist

EssenceMediacom
03.2023 - Current

As a Digital Strategist my main tasks are :

  • Creating an digital media strategy for brands.
  • Coordination of brand target group and competitor research on the digital field.
  • Implementation of the international needs of the brands in the Hungarian market.
  • Coordination, management and presentation of tender projects.
  • Comprehensive knowledge of the media in each of our sub-areas and coordination of the teams belonging to each area. Project and people management.
  • Coordination of strategic media agreements.

Client Lead

Mindshare Hungary
07.2021 - 11.2022

In addition to customer contact and management, my main tasks are:

  • Creating an integrated media strategy for brands.
  • Coordination of brand target group and competitor research. - Implementation of the international needs of the brands in the Hungarian market.
  • Coordination, management and presentation of tender projects.
  • Comprehensive knowledge of the media in each of our sub-areas and coordination of the teams belonging to each area. Project and people management.
  • Coordination of strategic media agreements.

Main clients: ROLEX, F&F, Adevinta, PPG Trilak, Sarantis, Gyermelyi, Cetelem.

Digital Group Head

Mindshare Hungary
10.2020 - 07.2021

My daily tasks have been added:

  • The entire management of the team: by training new colleague; with the professional development and integration of individuals.
  • Preparation and presentation of tender materials.
  • Prepare the annual digital strategy of the brands.

Main clients: Mazda, ALDI, FERRERO, F&F, Ammerland, Gyermelyi, Rauch, BASF.

Senior Digital Executive

Mindshare Hungary
06.2019 - 10.2020

As a senior colleague, my previous planning, follow-up and management tasks were supplemented by the following:

  • Participation in the creation of a media strategy.
  • Involvement in tender processes and preparation.
  • Ideation and execution of influencer collaborations and brand cooperations.

Main clients: Mazda, ALDI, FERRERO, F&F, Ammerland, Gyermelyi, Rauch.

Digital Executive

Mindshare Hungary
04.2018 - 06.2019

In addition to my previous task, I was enriched with a stronger account task and was already involved in tender tasks.

Main clients: Mazda, Campari UK, BKK, MTVA, ALDI, Ammerland, Dyson, F&F.

Junior Digital Executive

Mindshare Hungary
10.2016 - 04.2018

I mainly dealt with the full digital planning, follow-up and management of digital media campaigns.

My main clients were: Mazda, Magyar Posta, BKK, Ofotert, Vision Express, MTVA, Richter.

Junior Media Planner

Pulz Média Zrt.
08.2015 - 10.2016

In my position, my main task was to coordinate the media and opening campaigns of the agency's main clients. During this time, I worked with global and local media players.

I mainly worked with Alcatel, PEPCO and BÁV.

Marketing Manager

Legjobbkocsma.hu
05.2014 - 08.2015

I came to the Legjobbkocsma pub network at the beginning of my professional journey. During the time spent here, the repertoire of 5 pubs grew to 20 pubs. I was lucky enough to follow the development of the Frenchise system throughout.

I learned a lot during my daily work:

  • I handled social content and community management for all pubs.
  • I managed social ads.
  • I planned and facilitated store openings, from coordinating performers and games to promotion.
  • I took care of the production and placement of POS materials.
  • I held training for business managers and created a marketing plan specifically for each pub.

Education

Bachelor's degree - Commerce and marketing

Budapest Metropolitan University
01.2011 - 01.2017

Skills

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Software

Google Ads

DV360

Gemius Adserver

Google CM

Criteo Manager

Meta Business Manager

Similarweb

Gemius Adreal & Audience

Timeline

Digital Strategist

EssenceMediacom
03.2023 - Current

Client Lead

Mindshare Hungary
07.2021 - 11.2022

Digital Group Head

Mindshare Hungary
10.2020 - 07.2021

Senior Digital Executive

Mindshare Hungary
06.2019 - 10.2020

Digital Executive

Mindshare Hungary
04.2018 - 06.2019

Junior Digital Executive

Mindshare Hungary
10.2016 - 04.2018

Junior Media Planner

Pulz Média Zrt.
08.2015 - 10.2016

Marketing Manager

Legjobbkocsma.hu
05.2014 - 08.2015

Bachelor's degree - Commerce and marketing

Budapest Metropolitan University
01.2011 - 01.2017
Bianka Gulyas