Bányász Lívia

· Own and shape the media and digital agenda for the cluster

· Drive E2E, holistic media planning from creating to converting demand across all media touchpoints

· Craft data driven marketing strategies utilizing precision, performance and relationship marketing communication

· Land digital execution with excellent consumer experience across the consumer decision journey

· Coordinate the cross-functional workstream ("Digital Hub") of Ecommerce, Media, Analytics, IT, Content and Marketing teams related to digital strategy development & execution

· Deliver and track media savings and contractual cost avoidance target across all channels.

· Own media and digital agency relationships

Overseeing strategic media planning & buying across 20 countries in Eastern Europe

· Delivering best in class, efficient and innovative communication plans across brands and countries, bringing to life global/local communication platforms

· Business partnering UL EE Leadership Team in media-related business decisions (investment, efficiency, ideation)

· Manage agency partners and relations

· Managing a team of 6 CEE managers, capability building and motivation

· Driving digital agenda, landing industry first partnerships

Look after strategic media planning and implementation across Hungary, Croatia, Slovenia and Bosnia

· Identify and leverage consumer insights and trends in media

· Drive ROI initiatives, enhance long term media value

· Manage Agency partners, track delivery

· Drive capability programs for the marketing teams

Crafting media strategies for the team's client portfolio, New Business Development

· Key partners: Budapest, Unilever

· Being the first POC for senior managers on the clients' sides

· Media vendor relations and negotiations

· Managing a team of 8

· Pitch submissions

Leading the strategic planning and implementation for the respective clients

· Key Partners: Tchibo, Unilever, InterCom

· Coordination of agency affiliate partners for Unilever for the Adriatic countries, cooperating with creative agencies

· Vendor relations and negotiations

Daily campaign managment for key clients (InterCom, Unilever, Tchibo

· Tactical planning and buying

· Tracking activity performance and general administration