DENIZ YILDIZ

Beko Hungary is established in May 2022, based on Koc Holding and Arçelik top management approved strategic business plan, which is including sales, marketing, after sales service, supply chain, HR, IT and finance. The strategy is planned, coordinated, and now being executed by Deniz who has 7 years of experience in Hungarian market, total 12 years in the same industry and 9 years within Arçelik group.

The Position has primary responsibility of leading Beko Hungary office, defining and executing Beko Hungary’s strategic business plan, setting steps and priorities to achieve optimum business performance, ensuring efficiency, maximizing growth opportunities and endeavors continues improvement by matching company expectations with the market needs.

The main goal is achieving 10% MS in 5 years; with sustainable and profitable strategies by leading sales, after sales, marketing, pm, logistics & supply chain teams to create well positioned, top considered brand providing the excellent solutions to end consumers.

Reaching out the 20 m euro turnover with creating highly considered brand in Hungarian Market by 2025 with leading + 20 people (currently 7 HC) from sales, marketing, pm, customer care and logistics functions by building the direct channel network, introducing new product categories, managing more brands are the main engagements.

• Analyzed business operations and implemented strategies to improve operational cohesiveness.
• Monitored budget and utilized operational resources.
• Developed strategic plans for business growth, enabling the company to expand its market share and increase revenue.
• Reviewed financial and operational reports on regular basis to make effective decisions.
• Established a culture of continuous improvement, empowering employees to identify areas for optimization and implement innovative solutions.
• Established quality customer relationships through consistent delivery on commitments.
• Collaborated with senior management to develop and execute long-term corporate goals and objectives.
• Established and monitored quality assurance standards to achieve operational excellence.
• Coordinated logistics planning efforts to ensure timely delivery of products while minimizing transportation expenses.
• Negotiated contracts, pricing structures and delivery schedules.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Trained and guided team members to maintain high productivity and performance metrics.
• Led, supervised and provided strategic direction for workforce of 10 employees.
• Initiated change management strategies that effectively addressed employee concerns while driving forward organizational transformation efforts.

• Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Exceeded targets by building, directing and motivating high-performing sales team. Over 20 million Euro annually.
• Maximized revenue generation from existing accounts by upselling complementary products and services based on client requirements.
• Introduced new products successfully into regional markets by collaborating with cross-functional teams on launch strategies.
• Monitored performance metrics closely to identify areas requiring attention or improvement efforts while celebrating team successes along the way.
• Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
• Introduced cost-saving initiatives to reduce losses and increase profit margin.
• Targeted prospects in other territories through careful research of competitor products, services and trends.

Slovenia, Hungary & Malta

• Carried out day-to-day duties accurately and efficiently.
• Identified issues, analyzed information and provided solutions to problems.
• Proved successful working within tight deadlines and fast-paced atmosphere.
• Resolved problems, improved operations and provided exceptional service.
• Managed country sales, marketing and business development activities in Slovenia, Hungary and Malta
• Successfully applied and designed brand management strategies for international brands like Beko, Grundig, Blomberg and Altus
• Developing and fine-tuning country based marketing strategies based on periodic GFK reports
• Prepared effective pricing policies depending on country based economic and competitive dynamics
• Presented innovative and tailor-made proposals to customers in professional and confident structure
• Maintaining relationships with clients by providing support, information, and guidance; researching and recommending new opportunities
• Adapting product improvements or new products by remaining current on industry trends, market activities, and competitors
• Consulting product managers to provide guidance depending on specific needs of relevant country
• Assessing financial risks of customers quarterly by utilizing export credit insurance agencies like Eximbank and Coface
• Determining required insurance amounts depending on evolving business requirements such as total revenue growth, change in payment terms, customer payment performances and country/sector-based economic developments

• Managing sales and business development activities in UK, Germany, Scandinavia, Austria, Israel, Palestine
• Formulating appropriate offers for Private Label, OEM and SIMFER branded cooking appliances
• Researching and analyzing business opportunities by identifying prospects and evaluating their position in the industry
• Developing innovative strategies to maximize results and achieve challenging targets
Achievements
• Attending on trade exhibitions, conferences and monthly meetings abroad
Contracting with one of the greatest retailer "Argos" in UK and generating 35.000 Pieces of cooking appliances in a
year
•Closing deal with "Schaub Lorenz" brand in Austria for private label products to compete with brands like Beko and Amica