Dániel Márfi

Key achievements

Ownership and refinement of 2025 Digital Roadmap, setting OKRs for the department, launching attribution model and mobile measurement platform to enhance digital channels' efficiency

• Leading the development of the digital ecosystem, ensuring business and digital strategies are aligned to achieve customer-centric goals.
• Overseeing a diverse team of 32 FTEs across Digital Capability Development, Design, Analytics, and Marketing
• Collaborating with IT and other departments to deliver scalable, secure, and high-performance digital solutions that meet business requirements.
• Participating in the agile transformation of the department, fostering iterative development, flexibility, and rapid delivery of digital features.
• Driving data-driven decision making, leveraging digital analytics and ensuring the optimization of key metrics of digital channels
• Defining and tracking Objectives and Key Results (OKRs) for the financial year, aligning all digital efforts with the broader business goals.
• Managing digital budgets effectively, ensuring resource allocation is optimized for maximum efficiency across digital channels and campaigns.

Key achievements

Owned the Digital Experience stream of Yepp, Hungary's first fully digital telco plan, responsible for the app focused Christmas campaign in 2023, successfully insourced new paid media channels.

• Led the digital marketing team of 11 FTEs, focusing on performance marketing, customer engagement, and new user acquisition.
• Oversaw sales & marketing and operations & maintenance budget while optimizing spending across vendors, agencies and media platforms.
• Managed and optimized paid media channels, including Google Ads, Meta, TikTok, Reddit, and programmatic media.
• Led A/B testing and optimization strategies, continuously improving customer journey elements to increase conversion rates and improve UX.
• Worked with cross-functional teams, including UX/UI, IT, and analytics, to ensure seamless execution of digital campaigns.
• Responsible for the technical side of digital campaigns (such as app-only campaigns) with a direct impact on revenue and brand engagement.

Key achievements

Led the Telenor - Yettel rebranding for digital channels and successfully insourced biddable media buying.

• Drove the integration of new biddable media buying strategies, reducing reliance on third-party agencies and improving cost efficiency.
• Enhanced digital media buying processes, ensuring campaign performance was consistently tracked, reported, and optimized to maximize ROI.
• Directed media budget planning and allocation across multiple platforms, ensuring campaigns were aligned with sales and marketing KPIs.
• Oversaw the work of creative agency, content development and UX/UI improvements for digital channels.
• Led the rebranding of Yettel's digital presence, aligning all channels with the new brand identity and optimizing content to engage customers.

Key achievements

Scaled up onsite personalization efforts and successfully launched the Exponea (now Bloomreach Engagement) Customer Data and Experience Platform on digital channels.

• Led digital analytics and conversion rate optimization (CRO) initiatives, implementing A/B testing, personalization, and other data-driven strategies to improve user experience and sales.
• Managed the SEO strategy for digital platforms, ensuring top search rankings and increased organic traffic.
• Implemented and monitored GDPR compliance across digital touchpoints, ensuring all data practices met regulatory requirements by implementing cookie consent management platform
• Coordinated the integration of Exponea CXDP, improving customer experience management and driving more personalized interactions.
• Worked closely with logistics team to monitor key metrics and ensure continuous improvements of online sales experience, focusing on stock management and delivery process.

Key achievements

Insourced programmatic media buying through Adform integrated with DoubleVerify brand safety tool, leveraged Adobe Audience Manager for paid media personalization and DCO campaigns. launched Vodafone's first chat solution for webshop support.

• Managed Digital Funnel team's backlog for online sales related developments, working closely with the webshop squad.
• Led CRO efforts using Adobe Analytics and Hotjar insights, including tag plan creation and data validation.
• Oversaw the Data Management Platform (Adobe), integrating offline CRM and third-party data for enhanced targeting and paid media personalization
• Implemented and optimized live chat tools to improve digital-assisted sales and customer support.
• Represented Vodafone from Digital side and supported the online stream of UPC M&A .

Key achievements

Led the implementation of Adobe Marketing Cloud, website and app redesign, and customer care digitalization.

• Led the Digital Transformation program, aligning IT, Marketing, Customer Care, and HR with Vodafone Group's Digital Telco strategy.
• Organized Steering Committees and collaborated with project leads to ensure smooth execution from a business perspective.
• Participated in web and mobile platform upgrades, including webshop and application enhancements.
• Supported the development and integration of the Paid Media Technology Stack, covering Ad Servers, DSPs, Ad Verification, Analytics, DMP, and Chat solutions.

Key achievements

Gained broad cross-functional experience in NPS analysis, B2B customer loyalty strategy development, data product management and monetization, and retail transformation.

• In-depth NPS analysis of Large Enterprise accounts, planning and implementing Customer Excellence and Loyalty strategy for Corporate segment
• Assisted in consumer data product development and go-to-market, reporting of data consumption and introducing upsell and cross-sell promotions
• Contributed to the development of Retail sales assistance and lead management tools and the launch of new digital propositions.