Elvina Normatova
E-Commerce Senior Manager
Budapest
Summary
E-commerce Senior Manager with 15 years of experience leading digital transformation, delivering substantial revenue growth, and optimizing online customer experiences. Adept at developing and implementing comprehensive eCommerce strategies, resulting in over 50% growth in digital channel revenue annually for the past 5 years. Skilled in team leadership, business development, and key account management, with a deep understanding of digital marketing and eCommerce. Proven ability to operate strategically and tactically, leveraging data analysis to drive effective decision-making. Excels in managing cross-functional teams and fostering strong relationships with online retailers. A visionary leader who has successfully built and managed digital teams, driving significant improvements in online sales and customer satisfaction.
Overview
15
15
years of professional experience
Work History
Head of E-Commerce
Dyson
05.2018 - Current
- Delivered excellent experience for online shoppers by driving the growth across e-commerce landscape with marketplaces, own website and online partners
- Developed and implemented a comprehensive eCommerce strategy that resulted in +50% growth in revenue from digital channels every year for the past 5 years
- Roll out eCommerce website on new platform (M2) and transform distributor model to fully direct online business that increased conversion rate by 18%
- Responsible for full P&L for digital channel and leveraged the digital budget to deliver one of the best ROI in EMEA region
- Managed a team of eCommerce and digital marketing professionals (5 persons)
- Worked effectively with cross-functional teams and partners to ensure the perfect online presence on the own website and with online retailers
- Improved customer service quality, resulting in a 12% YoY increase in customer satisfaction scores
- Conducted weekly sales meetings to provide guidance and review progress, resulting in a 30% improvement in team morale
Digital Manager CEE
Dyson
03.2013 - 05.2018
- Led regional growth with a focus on developing new business and
opportunities for eCommerce in 12 CEE countries (with priority PL, HU, CZ,RO) - Built from the scratch CEE digital team
- Responsible for forecasting and performance for CEE digital business
- Developed an effective digital strategy, that resulted in a 25% increase in online sales
- Transformed the distributor model of business to the direct sales via
websites (Poland, Hungary, Czech Republic and Croatia) - Managed relationships with CEE online retailers (mediamarkt (HU), alza
(CZ), mediaexpert (PL), ensuring all digital campaigns were delivered on
time and within budget - Developed comprehensive digital marketing plans, optimizing budget allocation across various channels.
Head of Digital Marketing
Moscow Business School
10.2009 - 03.2013
- Led the team of 20 team members in identifying opportunities for improvement in existing processes, resulting in more efficient workflows
- Shaped ground-breaking customer-centric experiences in online education segment
- Managed eCommerce sales via 5 websites, including Vietnamese market
- Launched digital campaigns via various online channels (Paid Search, Social, Affiliates, CRM and SEO)
- Optimized website performance for enhanced user experience and higher conversion rates
- Managed the design, development, and execution of digital marketing
campaigns, resulting in a 30% increase in online sales - Created an effective system for tracking and analyzing affiliate campaigns, resulting in a 47% growth in transactions
Education
Professional Program To Improve The Knowledge - Digital Technologies For Successful Business
Moscow Technical University of Communications
Moscow 04.2001 -
Certificate of Business English - Professional Program To Improve The Knowledge
Holmes Institute
Sydney 04.2001 -
Master of Science - Ecommerce
Moscow State University of Informatics
Moscow 04.2001 -
Skills
- Team Management
- Negotiation skills
- Problem-solving skills
- Deep knowledge in eCommerce&Digital Marketing
- Account management
- Analytical skills
Languages
Russian
Native language
English
Proficient
C2
Hungarian
Upper intermediate
B2
Timeline
Head of E-Commerce
Dyson
05.2018 - Current
Digital Manager CEE
Dyson
03.2013 - 05.2018
Head of Digital Marketing
Moscow Business School
10.2009 - 03.2013
Professional Program To Improve The Knowledge - Digital Technologies For Successful Business
Moscow Technical University of Communications
04.2001 -
Certificate of Business English - Professional Program To Improve The Knowledge
Holmes Institute
04.2001 -
Master of Science - Ecommerce
Moscow State University of Informatics
04.2001 -
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