Hi, I’m
Eszter Kovács
Marketing Operations Specialist
Budapest
Summary
Operations professional with over 10 years of experience supporting marketing and business activities, including hands-on budget and expense tracking in Excel, vendor/partner coordination, and invoice/payment follow-ups as part of finance- related processes. Earlier in my career, I worked in finance administration roles, where I gained experience with SAP and reconciliations. I am currently completing a postgraduate program in Controlling and would like to move
into a role where I can support annual marketing planning and budget execution, purchase order / invoice coordination, and collaboration between marketing and finance teams. I work in a structured, detail-focused way and enjoy building clear
tracking processes that help teams make timely decisions.
Overview
17
years of professional experience
2
Languages
Work History
Natural Beauty Care Kft.Budapest
Marketing Operations Specialist
01.2021 - Current
Job overview
- Monitored KPIs closely, making data-driven decisions to enhance campaign effectiveness over time.
- Managed CRM and automation workflows in Brevo and Zapier, ensuring accurate data flow and tagging.
- Maintained structured marketing data (product, supplier, cost).
- Optimized marketing spend by analyzing campaign performance data and adjusting tactics accordingly.
- Organized documentation flows with correct naming, tagging, and version control.
- Standardized trackers and documentation processes, improving accuracy and reducing follow-up time.
- Supported product launch preparation and ensured asset completeness.
- Coordinated communication with partners and service providers to keep digital tasks on schedule.
- Resolved operational discrepancies by collecting missing data and clarifying inconsistencies.
Sportmarketing Agency Kft.Budapest
Marketing Operations Coordinator
01.2015 - 01.2021
Job overview
- Created and managed Meta lead generation campaigns (audiences, ad variations, basic monitoring).
- Maintained Excel-based tracking for budgets, timelines, and deliverables.
- Coordinated partner and vendor administration for events and sponsorships.
- Supported reporting (campaign summaries, cost tracking).
- Contributed to international marketing and communication plan execution.
- Managed operational problem-solving under tight deadlines.
- Monitored digital analytics data, using insights gained from web traffic patterns to make informed decisions about online advertising placements and messaging strategies.
Vektor Munkavédelmi Kft.Budapest, Budapest
Marketing Assistant
01.2013 - 01.2015
Job overview
- Supported internal coordination across teams and vendors.
- Maintained documentation and ensured accurate information flow.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
Prestige Products HungaryBudapest, Budapest
Sales & Marketing Assistant
01.2012 - 01.2013
Job overview
- Supported budgeting, scheduling, and reporting in Excel.
- Assisted with coordination of marketing activities and documentation.
KPMGBudapest, Budapest
Treasurer
01.2011 - 01.2011
Job overview
- Performed reconciliations and supported treasury operations.
- Ensured daily financial data consistency.
- Drafted treasury reports to support management decision-making needs.
Banco Popolare HungaryBudapest, Budapest
Back Office Officer
01.2009 - 01.2011
Job overview
- Ensured transaction accuracy in SAP and internal ERP systems.
- Performed reconciliations and supported audit documentation.
Education
Budapest University of Economics And BusinessBudapest
Controlling Specialist (Postgraduate Program)
University Overview
Modules: budgeting, financial planning, variance analysis, managerial accounting
Budapest University of Economics And BusinessBudapest
Master of Science from Marketing
01-2018
Budapest College of Communication And BusinessBudapest
Bachelor of Science from International Business
01-2010
Skills
Marketing budget tracking
Vendor & partner coordination
Invoice follow-up & payment support
Excel reporting
Process improvement mindset
FINANCE & OPERATIONS SKILLS
- Marketing budget tracking & maintenance (Excel)
- Expense tracking and internal cost summaries / reporting support (Excel)
- Vendor / partner / distributor coordination (internal + external stakeholders)
- Invoice coordination and payment follow-up support (liaison with finance/AP)
- Issue resolution: clarifying missing details, correcting discrepancies, and
following through to closure - Process coordination and administration (accurate documentation, deadlines,
stakeholder updates) - SAP (user level)
- Strong analytical and problem-solving mindset (working with cost data,
identifying inconsistencies, improving tracking processes) - Stakeholder communication in English (internal teams + external partners)
Timeline
Marketing Operations Specialist
Natural Beauty Care Kft.
01.2021 - Current
Marketing Operations Coordinator
Sportmarketing Agency Kft.
01.2015 - 01.2021
Marketing Assistant
Vektor Munkavédelmi Kft.
01.2013 - 01.2015
Sales & Marketing Assistant
Prestige Products Hungary
01.2012 - 01.2013
Treasurer
KPMG
01.2011 - 01.2011
Back Office Officer
Banco Popolare Hungary
01.2009 - 01.2011
Budapest University of Economics And Business
Controlling Specialist (Postgraduate Program)
Budapest University of Economics And Business
Master of Science from Marketing
Budapest College of Communication And Business
Bachelor of Science from International Business