Dynamic leader with a proven track record in B2B industry and with extensive experience in the Fast-Moving Consumer Goods (FMCG) industry, I have developed a strong expertise in the Beauty, Wellbeing, Food, and Drinks sectors. My background includes a deep understanding of buying groups and their influence on market dynamics, allowing me to effectively navigate complex supply chains and drive strategic initiatives. I excel in identifying consumer trends, optimizing product portfolios, and building strong relationships with key stakeholders to ensure the successful execution of business objectives. Excelled in negotiation and team leadership, driving process improvements. Demonstrated adaptability by organizing B2B events across Europe and the Middle East, significantly boosting company presence and client commitments.