Fraller Anett

• Private Laboratory service, Building up new business, establishing contacts with medical partners (pulmonogist and allergist in private clinics), suppliers, partner laboratories, conducting the related negotiations, Face to Face visiting
• Identifying, prospecting, developing, and winning strategic long-term trusting relationships with high-volume clients to accomplish organic growth and long-term company objectives
• attending allergy and pulmonary conferences (MAKIT)
• training allergists and pulmonologists on the benefits of molecular component-based allergy testing, evaluation of laboratory test results. Compiling training material, organising lectures, inviting speakers, providing professional support, coordination
• Proposing and introducing new products/tests in proactive cooperation with partner laboratories
• Maintenance of relevant contracts, negotiate new contracts and prices, terms of sales and service agreements, preparing reports
• organising scheduling of blood supplies
• Manage sales and marketing activities, conducting online marketing campaigns (B2C, B2B) for HCP: DM letter via mailchimp, Compilation of product brochures, for allergic/intolerance patient: editing website and Facebook/Insta advertising, developing “Multichannel marketing” (MCM) campaigns and disseminating messaging across multiple channels, and branding
• Experience in reaching out to new customers from the scratch
• Measuring, tracking, and analyzing key account performance in order to ensure profitability and identify value-added potential
• Monitoring market trends and competitor performance to update promotional strategies.
• Preparing market research, analysing industry-specific trends to understand our potential customer needs, and preparing tailor-made offerings
• My region: Budapest, all country, targeting
• Products: allergy and food intolerance laboratory tests to establish diagnosis

• Responsible for sales of the products (new medical device), follow-up and evaluation of activities and for nurturing, developing and maintaining a long-term partnership with the key customer to drive business growth.
• Liaising with key partners (pharmacy, wholesalers, pharmacy-chain and the private hospital management and gynecologists), conducting the related negotiations to achieve commercial targets and KPIs
• Monitoring relevant markets and information (follow up the market trends, changes, opportunities, SWOT analysis, etc)
• Business development, Identifying new business opportunities, sales channels
• corporate service sales for HR and ESH (500+)
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• knowledge of the business management system/programme (miniCRM) for preparing customer quotations, customer orders and issuing delivery notes and invoices
• Generated advertising brochure for pharmacy use.
• Products: medical device, covid and gynecology rapid tests
• Successes: monthly achievement of sales plan, bonus every month
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions, alone in the whole country

• Responsible for sales of the products (clinical nutrition food)
• Liaising with key partners: the physicians (oncologist, pulmonologist, gastroenterologist) and hospital management, liaising with the largest oncology centres in Budapest
• Monitoring relevant markets and information (follow up the market trends, changes, opportunities, SWOT analysis, etc)
• New product launches Medidrink Pulmo, which is food for special medical uses and foods to be given in respiratory failure as prescription
• Professional support for new colleagues, coaching, Demonstrated leadership skills in managing projects from concept to completion. Self-motivated, with a strong sense of personal responsibility.
• My region: Budapest, Pest and Nógrád counties
• Products: Medidrink Plus clinical nutrition food
• Successes: monthly 30-50 carton growing, successful new product launch (MediDrink Pulmo)

• Responsible for the promotion and sales of the products (antibiotics, pain killer) with prescription drugs
• keeping up active relationships with the physicians (rheumatologist, ear- specialist, pulmonologist, oncologist) and pharmacists in my region
• Contacted customers and prospects to generate new business to achieve company growth goals.
• My region: Budapest (XIV, XV, XVI, XVII, XII, XIII), Pest county
• Products: Aflamin, Mydeton, Aktil, Savulin, Suprax, Curidol, Flamborin, Dolforin, Lordestin, Eonic, Cavinton
• Successes: With the sales of the my primary products (antibiotics) and new product lunches (Flamborin) I was first in my team. Secret of my success are my good questioning and sales techniques and could thank for research potential clients and markets.
• introducing new products in palliative therapy (Curidol, Flamborin, Dolforin) for oncologists, I have extensive professional, product and competitive knowledge in the field of pain relief

• Active relationships with the physicians (urologist, oncologist, neurologist, psychiatrist and rheumatologist) and pharmacists in my region
• My region: Budapest (XIII, XIV, XV, XVI, XVII, XIX), Komárom and Pest counties
• Products: Ferretab, Provosal, Codoxy, Gerodorm, Gerolamic, Convulex, Lanocipram,
• Dulasolan, Neurotóp
• Successes: 3rd with sales of neurologist product, first of urology products and 2nd of Codoxy

• Pharmacovigilance and regulatory activities in company in line with the relevant SOPs and local regulation.
• Prepared and submitted regulatory and PHV file applications and supporting documentation.
• Safety reports/updates/information to Local Health Authorities and Ethical Committee within timeframe. Handling ADRs.
• Preparation, compilation and submission of regulatory documents related to new applications, variations, renewals and to any other regulatory procedures (AF, Finished Product Certificate of Analysis, final sample and formal defect submission to the authority)
• Control of specifications (FP, IP), batch record templates, stability protocols, Summary Protocols, secondary packaging layout
• Databases, licenses and regulatory documentation management

• Responsible for the promotion of the diabetic products (insulin) to increase the patient flow and developing patient educational activities
• Active relationships with the physicians (diabetological- specialist and cardiologist) also found and developed new business opportunities in a fast growing market
• Educate external/institution educators (CPT), Report on results, market trends, opportunities, and special projects to the Diabetes.
• Lantus, Apidra (innovative product)
• Successes: my growing range (Ms evol%) was the 3rd in Hungary between August 2010 and August 2011, introduction of a new indication (basal insulin + OAD)
• My region: Pest county, Gödöllő, Monor, Kistarcsa and Budapest V., VI., VII., XIII., XIV.,XV., XVI
• Implemented diverse marketing and promotional strategies to enhance brand performance in target markets. Phasis 4 trials, feasibility and query

• Responsible for the promotion of the cardiovascular product ranges and Spiriva for pulmonogists
• Active relationships with the physicians (cardiologist, diabetologist, pulmonologist) and pharmacists in my region
• Finding and develop new business opportunities in a fast growing market. Implemented diverse marketing and promotional strategies to enhance brand performance in target markets. Phasis 4 trials, feasibility and query.
• attending pulmonary conferences, Participation in the most successful lunch on basic COPD therapy
• Successes: my growing range Sortis (Ms evol%) was the first in 2004, my secret to success: extra weekend cholesterol screenings in rural areas where lab access is difficult
• Products: Sortis, Norvasc, Spiriva
• My region: Nógrád and Pest counties, Budapest
• Successes: Sortis plan/sales: 2004 Q2 160%, 2004 Q3 123%

• Offline marketing activities, advertising into newspaper (Jótanács)
• Preparing the new product launching and the necessary market research (having connection with licensing authorities, food supplementare examined by NFNSI)
• Translate the descriptions of products from German to Hungary and prepare the distribution of the products
• Responsible for the organization of the production and packaging of the products, which were produced in Hungary
• I kept up contact with graphic studios and presses (procurement of raw and packaging materials, planning and preparation of custom designed packaging, folding boxes)
• Proven ability to develop and implement creative solutions to complex problems.
• Managed time efficiently in order to complete all tasks within deadlines.

Department of Economics

Therapist of Nutrition, Nutrition leader, Workers, Faculty of Dietician)