Husniyya Idrisova Salimova

• Managing end-to-end digital campaign projects by coordinating requests from affiliates and ensuring smooth execution through production teams.

• Acting as the main point of contact for affiliates, providing guidance, support, and solutions to ensure campaigns meet local business needs.

• Overseeing campaign intake, prioritization, and progress tracking via project dashboards to maintain transparency and efficiency.

• Collaborating with cross-functional teams to deliver high-quality digital content aligned with brand standards and compliance requirements.

• Optimizing campaign workflows, streamline processes, and proactively identifying opportunities to improve affiliate experience.

• Leading operational efficiency initiatives, streamlining workflows, enhancing processes, and improving overall project delivery.

• Driving internal engagement and alignment, fostering knowledge-sharing across affiliates and global teams.

• Contributing to the continuous improvement of affiliate experience, gathering feedback, identifying pain points, and co-creating solutions.

• Providing input on digital campaign strategies and best practices, helping affiliates maximize impact and cost-effectiveness.

• Acting as a change agent, supporting adoption of new tools, platforms, and global frameworks across affiliate teams.

• Leading internal team for client marketing projects
• Providing direction and feedback to team members to ensure continuous improvement
• Managing client relationships with key stakeholders in UK, Canada and Europe
• Preparing variety of different written communications, reports and documents on marketing strategy and team performance
• Building Account-Based Marketing strategies for B2B clients with advanced techniques and ABM, CRM tools
• Understanding team responsibilities, existing skill and knowledge sets, building team workflow and delegating tasks
• Collaborate with cross functional teams to deliver campaign execution across multiple channels and platforms
• Executing and supporting digital marketing strategies and campaigns
• Reporting on campaign results analytics and providing actionable next steps

• Developing and implementing successful account-based marketing strategy for B2B SaaS clients
• Working with senior sales, marketing, and other business development executives in a collaborative environment
• Reporting efficiency and progress with client and internal projects to management
• Brainstorming, developing and executing marketing programs according to ABM goals
• Collaborating with the team for creating bold, impactful campaign creatives
• Overseeing and providing feedback for the quality of marketing materials created

• Participating in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
• Analyzing marketing and sales data from various resources
• Based on insights, forming account-based strategies and campaigns to accelerate growth
• Utilizing martech tools to track intent, optimize and orchestrate relevant content at right time
• Providing alignment between marketing and sales teams

• Tracking and analyzing web analytics to recommend adjustments to strategies
• Cultivating and deepening productive B2B and B2C client relationships to enhance collaboration and maintain responsiveness to changing strategies
• Coordinating innovative strategies to accomplish objectives and boost long-term profitability
• Building workflow and overseeing work of interns engaged in developing social media posts and online copywriting
• Successfully establishing global marketing plan for B2B clients' promotion

• Liaising on a daily basis with clients, customers and suppliers
• Developing creative social media campaigns for customers
• Analyzing and communicating with influencers
• Performing market analysis and research on competition, marketing and sales data
• Assisting in organization of promotional events
• Preparing standard and routine reports, presentations, letters meeting agendas and minutes