Izabella Andrea dr. Deak
Head of Marketing
Budapest
Summary
I have the classical pharma industry career pathway, ready to move one step forward. I am an organized and dependable candidate successful at managing multiple priorities with a positive attitude, always seeking new opportunities for improvment bothz for my team and myself. I have the strong medical background, understanding the science behind each product, on the other hand I have a solid knowlege in economics too. My superpower is the willingness to learn, adapt new startegy to fast environmental changes.
Overview
22
22
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Head of Rx and Omnichannel Marketing
Sandoz
, Hungary
12.2021 - Current
- Leading Marketing Managers and responsible for a 50m$ business unit performance
- Demonstrated creativity and resourcefulness through the development of marketing strategy for both new launches and established products portfolio
- Strengthened communication skills through regular interactions with related business units, sales team, SEC, region and cluster
- Self-motivated, with a strong sense of personal responsibility
- Demonstrated leadership skills in managing projects from concept to completion
- Exercised leadership capabilities by successfully motivating and inspiring my co-workers and stakeholders
- Worked well in a team setting, providing support and guidance for my team
- Proved successful working within tight deadlines and a fast-paced environment.
Head of Sales
Gedeon Richter
, Hunagry
07.2017 - 12.2021
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Coached and counseled sales personnel, helping sales representatives reach targets via succesfull implementation of marketing stertegy
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Coach the coach: my responsabilty was to coach area managers in order to get the capabilty for coaching their sales representatives
- Conducted team meetings to reinforce goals and objectives and set clear expectations about marketing strategy implementation
- Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness through effective targeting, smart segmentation
- Evaluated performance against goals and implemented appropriate development plans.
- Facilitated regular team meetings to discuss challenges, successes and strategies.
- Developed and implemented effective marketing plans involving regular physician visits to increase sales of drugs [Number]%.
- Educated physicians and pharmacists on drug use, benefits, dosage and risks.
Marketing Team Leader
Gedeon Richter
01.2012 - 01.2017
- Improved product marketing objectives by constructing communication initiatives and branding strategies
- Developed launch strategy for both originator and generic products
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Conducted primary and secondary research to better understand terget customer needs and behaviors, for the possibility of best segmentatin
- Assembled reports and presentations to share insights and recommendations for upper management
- developed marketing plans for generic and originator brands
- Co-ordinated different marketing activites in the aim of maximalise the sales outcome, MS% and SoV
- Proven ability to develop and implement creative solutions to complex problems, like originator launch during COVID lock -down
- Excellent communication skills, both verbal and written, for inspire both marketing and sales team
- Adaptable and proficient in learning new concepts quickly and efficiently, life-long learning mindset, growth mindset
Marketing Manager, KAM, Sales represneteive
Richter, Egis, Novartis, Pfizer
08.2001 - 01.2012
- Created brand messaging, collateral materials, events, promotional strategies,
- Performed market segmentations, targeting and positioning for each promoted product
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
- Worked with graphic designers and writers to establish theme and tone for content
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created website for patient and caregiver support
- Worked to develop network by identifying and pursuing KOLs, attending industry events, and building rapport with clients.
- Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
- Monitored weekly/monthly sell in and sell-out numbers to write reports for senior leadership and streamline operational processes.
- Worked closely with commercial operational departments to schedule targeted promotional campaigns.
- Tracked supply chain details, FC accuracy and long term plans
- Maintained sales tracking reports to support operational enhancements and implement corrective actions.
- Used consultative sales approach to understand and meet customer needs.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Education
MBA - Management
ELTE Faculty of Economics
Budapest 02.2023 - Current
Economics
Corvinus University
Budapest 09.2011 - 07.2013
Master of Science - Clinical/Hospital Parmacy
Semmelweis University
Budapest 09.2009 - 06.2012
PharmD - Pharmacy
University of Medicine and Pharmacy
TG MURES 10.1994 - 06.1999
Skills
Cross-functional, growth mindset orientated team leadership
Strategic planning
Operations management
Marketing communications, initiatives
P&L Management
Budgeting and Allocation
Accomplishments
Gold medal award in Intenational Pharma Marketing Campaign competition withinGedeon Richter PLc.
Timeline
MBA - Management
ELTE Faculty of Economics
02.2023 - Current
Head of Rx and Omnichannel Marketing
Sandoz
12.2021 - Current
Head of Sales
Gedeon Richter
07.2017 - 12.2021
Marketing Team Leader
Gedeon Richter
01.2012 - 01.2017
Economics
Corvinus University
09.2011 - 07.2013
Master of Science - Clinical/Hospital Parmacy
Semmelweis University
09.2009 - 06.2012
Marketing Manager, KAM, Sales represneteive
Richter, Egis, Novartis, Pfizer
08.2001 - 01.2012
PharmD - Pharmacy
University of Medicine and Pharmacy
10.1994 - 06.1999