Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Izabella Andrea dr. Deak

Izabella Andrea dr. Deak

Head of Marketing
Budapest

Summary

I have the classical pharma industry career pathway, ready to move one step forward. I am an organized and dependable candidate successful at managing multiple priorities with a positive attitude, always seeking new opportunities for improvment bothz for my team and myself. I have the strong medical background, understanding the science behind each product, on the other hand I have a solid knowlege in economics too. My superpower is the willingness to learn, adapt new startegy to fast environmental changes.

Overview

22
22
years of professional experience
9
9
years of post-secondary education
2
2
Languages

Work History

Head of Rx and Omnichannel Marketing

Sandoz
, Hungary
12.2021 - Current
  • Leading Marketing Managers and responsible for a 50m$ business unit performance
  • Demonstrated creativity and resourcefulness through the development of marketing strategy for both new launches and established products portfolio
  • Strengthened communication skills through regular interactions with related business units, sales team, SEC, region and cluster
  • Self-motivated, with a strong sense of personal responsibility
  • Demonstrated leadership skills in managing projects from concept to completion
  • Exercised leadership capabilities by successfully motivating and inspiring my co-workers and stakeholders
  • Worked well in a team setting, providing support and guidance for my team
  • Proved successful working within tight deadlines and a fast-paced environment.

Head of Sales

Gedeon Richter
, Hunagry
07.2017 - 12.2021


  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Coached and counseled sales personnel, helping sales representatives reach targets via succesfull implementation of marketing stertegy
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Coach the coach: my responsabilty was to coach area managers in order to get the capabilty for coaching their sales representatives
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about marketing strategy implementation
  • Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness through effective targeting, smart segmentation
  • Evaluated performance against goals and implemented appropriate development plans.
  • Facilitated regular team meetings to discuss challenges, successes and strategies.
  • Developed and implemented effective marketing plans involving regular physician visits to increase sales of drugs [Number]%.
  • Educated physicians and pharmacists on drug use, benefits, dosage and risks.

Marketing Team Leader

Gedeon Richter
01.2012 - 01.2017
  • Improved product marketing objectives by constructing communication initiatives and branding strategies
  • Developed launch strategy for both originator and generic products
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Conducted primary and secondary research to better understand terget customer needs and behaviors, for the possibility of best segmentatin
  • Assembled reports and presentations to share insights and recommendations for upper management
  • developed marketing plans for generic and originator brands
  • Co-ordinated different marketing activites in the aim of maximalise the sales outcome, MS% and SoV
  • Proven ability to develop and implement creative solutions to complex problems, like originator launch during COVID lock -down
  • Excellent communication skills, both verbal and written, for inspire both marketing and sales team
  • Adaptable and proficient in learning new concepts quickly and efficiently, life-long learning mindset, growth mindset

Marketing Manager, KAM, Sales represneteive

Richter, Egis, Novartis, Pfizer
08.2001 - 01.2012
  • Created brand messaging, collateral materials, events, promotional strategies,
  • Performed market segmentations, targeting and positioning for each promoted product
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
  • Worked with graphic designers and writers to establish theme and tone for content
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Created website for patient and caregiver support
  • Worked to develop network by identifying and pursuing KOLs, attending industry events, and building rapport with clients.
  • Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
  • Monitored weekly/monthly sell in and sell-out numbers to write reports for senior leadership and streamline operational processes.
  • Worked closely with commercial operational departments to schedule targeted promotional campaigns.
  • Tracked supply chain details, FC accuracy and long term plans
  • Maintained sales tracking reports to support operational enhancements and implement corrective actions.
  • Used consultative sales approach to understand and meet customer needs.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

Education

MBA - Management

ELTE Faculty of Economics
Budapest
02.2023 - Current

Economics

Corvinus University
Budapest
09.2011 - 07.2013

Master of Science - Clinical/Hospital Parmacy

Semmelweis University
Budapest
09.2009 - 06.2012

PharmD - Pharmacy

University of Medicine and Pharmacy
TG MURES
10.1994 - 06.1999

Skills

Cross-functional, growth mindset orientated team leadership

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Accomplishments

Gold medal award in Intenational Pharma Marketing Campaign competition withinGedeon Richter PLc.

Timeline

MBA - Management

ELTE Faculty of Economics
02.2023 - Current

Head of Rx and Omnichannel Marketing

Sandoz
12.2021 - Current

Head of Sales

Gedeon Richter
07.2017 - 12.2021

Marketing Team Leader

Gedeon Richter
01.2012 - 01.2017

Economics

Corvinus University
09.2011 - 07.2013

Master of Science - Clinical/Hospital Parmacy

Semmelweis University
09.2009 - 06.2012

Marketing Manager, KAM, Sales represneteive

Richter, Egis, Novartis, Pfizer
08.2001 - 01.2012

PharmD - Pharmacy

University of Medicine and Pharmacy
10.1994 - 06.1999

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Izabella Andrea dr. DeakHead of Marketing