Kateryna Edelshtein
Chief Revenue Officer, Chief Commercial Office, Client Business Partner, Regional President
Summary
A dynamic, global, results-driven professional with over 17 years of experience supporting CEOs, CMOs externally and internally across the world to drive their strategic transformation, business optimization and definition of success factors and KPIs. High-performing leader with formidable analytical skills and compelling leadership style. Collaborative with dedication to partnering with peers and senior leadership team to drive engaged work atmosphere. Proven strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced, highly sensitive and at time very political settings. well established across both Media and CPG industries.
Overview
17
17
years of professional experience
5
5
Languages
Work History
Chief Commercial Office EMEA
Nielsen
EMEA
12.2022 - Current
- Redesigned the organization to create client centric sales organization with client engagement strategy for different client verticals, as well as centralizing client service and delivery teams by product CEOs .
- Recruited, mentored and supported high-performing members of sales and marketing teams.
- Synthesized company and competitor performance data to discover white space opportunities for Audience Measurement across EMEA.
- Delivered and executed on major competitive wins and new market launches across EMEA.
- Balanced business needs and customer needs to optimize profits and customer satisfaction.
- Collaborated with senior management to improve overall customer experience and increase profitability.
- Acquired, analyzed and made decisions based on in-depth knowledge of Audience Measurement market to rapidly achieve sales growth.
- Investigated customer feedback on measures and developed programs to boost market saturation based on results.
- Designed and executed successful sales and marketing procedures using innovative strategies.
- Drove projects to completion within tight deadlines across cross-functional teams and through uncertainty.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Managed accounts to retain existing relationships and grow share of business. Implemented account plans and QBR processes within commercial organization.
- Communicated product quality and market comparisons by creating sales presentations.
Senior Vice President, East Europe Lead
Nielsen
Hungary
10.2020 - 11.2022
- Delivered profitable growth of our total Product Portfolio across 11 markets in Central and Eastern Europe.
- Consistently over delivered on Revenue and Profit expectations. grew Eastern Europe by 25% in 2 years.
- Build strong T2T engagement with broadcasters, advertisers and publishers to drive positive outcomes for the businesses.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
- Identified opportunities to improve business process flows and productivity.
- Hired new talent and managed employees to maximize productivity and ensure right succession planning.
- Developed contingency and crisis management plans through the start of War in Ukraine, ensured consistency and continuity of our business during War.
Commercial Director Greater China
Nielsen
Shanghai
07.2018 - 10.2020
- Reorganized commercial organization to drive client engagement and efficient growth
- Created CEO forum and consulted top 20 China's CPG CEOs on their contingency and growth strategy during the start of Pandemic.
- Supported China Nielsen CEO and Nielsen Global CEO during Pandemic. leverage best practices from China into wider organization.
- Supervised staff and participated in hiring, training and performance evaluations to establish and enforce policies and procedures for business functions.
- Performed financial and managerial analyses to evaluate data and make recommendations, prepare financial reports and projections and conduct presentations.
- Encouraged coordination and cooperation among departments and continuous review of interdepartmental processes to support quality control and improvement.
- Developed analytical frameworks, data models and relevant insights to support prioritization, scoping and effective decision-making throughout organization.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
- Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
Client Business Partner, Global Accounts
Nielsen
London, Basel
03.2014 - 08.2018
- Managed strategic partnership initiatives to drive measurable outcomes and deeper relationships with both above market client stakeholders and senior leadership, as well as local market engagement.
- Monitored accounts, ledgers and reporting systems to comply with regulatory requirements and corporate policy standards.
- Met with customers to understand business strategies, priorities and needs as well as anticipated forthcoming business opportunities.
- Infused and drove diversity practices into company culture, values and engagement initiatives to foster environment of inclusion and support.
- renegotiated global MSA with enlarged scope, as well as competitive switches of new countries.
CEO, Hungary
Nielsen
Budapest
05.2015 - 07.2018
- Developed key operational initiatives to drive and maintain substantial business growth.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
- Procured and coordinated new resources to achieve sales targets within optimal timeframes.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
Commercial Director CPG
Nielsen
Moscow
05.2011 - 01.2014
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Provided extensive leadership by effectively communicating strategic goals and plans.
- Implemented strong training program enabling employees to improve and build upon both professional and personal growth.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
Other Various Roles:
Nielsen, other companies
Ukraine, Kazakhstan
06.2006 - 11.2009
Education
Master of Science - Marketing Management
Kiev National Economic University
Kiev, Ukraine 09.2005 - 12.2006
Bachelor of Science - Economics
Kiev National Economic University
Kiev 09.2001 - 07.2005
Skills
Executive team leadership
Corporate budget management
Talent management and Workforce Planning
Commercial Negotiation
Resource Allocation
Strategic planning
Stakeholder management
Presentation Skills: both presentation prep and delivery
Google Suit
Microsoft Suite
Data analysis and Insights
Operational management
Timeline
Chief Commercial Office EMEA
Nielsen
12.2022 - Current
Senior Vice President, East Europe Lead
Nielsen
10.2020 - 11.2022
Commercial Director Greater China
Nielsen
07.2018 - 10.2020
CEO, Hungary
Nielsen
05.2015 - 07.2018
Client Business Partner, Global Accounts
Nielsen
03.2014 - 08.2018
Commercial Director CPG
Nielsen
05.2011 - 01.2014
Other Various Roles:
Nielsen, other companies
06.2006 - 11.2009
Master of Science - Marketing Management
Kiev National Economic University
09.2005 - 12.2006
Bachelor of Science - Economics
Kiev National Economic University
09.2001 - 07.2005