Kateryna Guchenko
London
Summary
Head Social Media Manager with 5+ years of experience growing social media accounts from 0 to 200k+, driving sales of $300k-$2.5M, and building engaged communities. Expert in crafting data-driven strategies, leading creative teams, and amplifying brand presence across platforms including Instagram, TikTok, Twitter and YouTube.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Head Social Media Manager
Natalie Page Aesthetics
Southampton
09.2023 - 06.2025
- Achieved rapid Instagram growth from 30k to 100k+ in 9 months and to 200k+ in 18 months.
- Consistently increased account reach from 75k to 10–20M through organic content.
- Directed, filmed, and edited short/long form content for Instagram, TikTok, and Facebook.
- Developed data-driven marketing strategies, increasing Instagram subscriptions by 750%.
- Established trends and unique branding, driving steady student bookings and sales.
- Enhanced brand trust and recognition through tailored visual and verbal strategies.
Senior Social Media Manager
FDZ Marketing Agency
Remote
05.2021 - 02.2023
- Developed and implemented social media and community management strategies for 10+ projects.
- Built cult followings through data-driven analysis and competitor tracking.
- Initiated trends and positioned brands as market leaders.
- Curated engaging content, graphics, videos, memes, and viral posts.
- Hosted 100+ online events, fostering strong communities.
Head of Social Media
Project Metrograd
Remote
06.2022 - 01.2023
- Grew Twitter community from 0 to 130k+ followers in 6 months.
- Assisted in launch strategies resulting in $300k sellout.
- Held 50+ events with 200+ participants, fostering community.
- Identified collaborations and cross-community initiatives.
- Curated content on tech/crypto trends, fostering engagement.
- Hired/trained 5 moderators, boosting community interactions.
Education
BA (Hons) - Film Visual Effects
Southampton Solent University
09.2020 - 06.2024
Management & Marketing
Kyiv Polytechnic University
Kyiv, Ukraine 09.2020 - 01.2022
Skills
- Social Media Strategy
- Content & Branding Strategy
- Social Media & Community Management
- Influencer Marketing
- Event Planning
- Data Research and Analysis
- Content calendar organisation
- Influencer outreach
Certification
- Disruptive Branding
- Social Media Marketing Trends
- Digital Marketing Trend
Languages
English
Native
Ukrainian
Native
Russian
Native
Timeline
Head Social Media Manager
Natalie Page Aesthetics
09.2023 - 06.2025
Head of Social Media
Project Metrograd
06.2022 - 01.2023
Senior Social Media Manager
FDZ Marketing Agency
05.2021 - 02.2023
BA (Hons) - Film Visual Effects
Southampton Solent University
09.2020 - 06.2024
Management & Marketing
Kyiv Polytechnic University
09.2020 - 01.2022
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