Laura Silling
Senior Key Account Manager
Budapest
Summary
Collaborative Senior Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
25
25
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Senior Key Account Manager
EMOS HU KFT
01.2012 - Current
- Field: Selling electrical fittings and accessories in Media Markt, Praktiker, Bauhaus, Euronics, Bestbyte, Metro, OBI Hungary, eMAG.
- Participating and developing sales strategy, achieving specific sales targets, increasing, tracking turnover
- Use, monitoring sales budget to meet sales and marketing goals
- Developing financial plan according to partner performance, achieving corporate profit goals
- Leading annual negotiations in line with direct leader and sales manager agreement and expectations
- Coordinate turnover of its key accounts and optimize sales costs
- Control sales volumes and profit, expenses to meet budget guidelines, preparation of P&L
- Keeping contact with customers and related departments (purchasing, logistics, marketing)
- Managing and planning sales activities and promotions
- Continuous improvement of company's market position for key partners
- Regular reporting and communication to management
- Managing junior KAM to provide information and ensure that customers receive excellent customer service and suppliers provide consistent services as of 2020 working also as Head Of Key Account Department
- Analyzed key competitors to respond to competitive threats
- Created sales forecasts to target daily, monthly and yearly objectives
- Built relationships with customers and community to promote long term business growth
Export Sales Manager
ALVEOLA KFT
01.2009 - 01.2012
- Field: Professional Cosmetic Products
- Tasks: Business development in export market, building up distribution chain
- Invent niche market in order to set business cooperation with export partners
- Field Market Sensing-Complex market research (demand, supply, competitors, prices, wages, customer culture)
- Purchase order handling
- Sales strategy development
- Partner visiting in order to develop relationship
- Market assessment and Pricing strategy
- Exhibition organization and implication
Key Account Manager
LG ELECTRONICS MAGYAR KFT
01.2006 - 01.2009
- Field: White goods products- electronic devices, hypermarkets/ Auchan, Cora, Tesco, Metro, Spar
- Tasks: Preparing of purchasing and line up plans, sell out of product groups, monthly/yearly planning (sales and marketing) and analyzing, coordinating promoter system in shops.
- Leading sales representatives
- Reach annual sales target for WG domestic market focus on safe businesses, KPI: growth rate and sales revenue
- Build accurate probability forecasting model- SFA
- Monitoring A/R status of customers
- PSI reports
- Manage account performance monthly to measure performance vs
- Target, identifying issues, root causes, growth opportunities leading to immediate action plans.
- Develop & execute specific action plan to improve P&L
- Manage floor salesman's performance monthly vs
- Target
- Market assessment and Pricing strategy
- Align SKU level price adjustment suggestion
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts
Sales Representative
LG ELECTRONICS MAGYAR KFT
01.2006 - 01.2007
- Field: White goods /Euronics chain
Account manager
MYRA DESIGN STUDIO
01.2004 - 01.2006
- Field: Kitchen and Bathroom furniture
- Establishing and operating wholesale and retail trading network.
- Organize import and domestic logistic operations,keep contact with clients
- Developed customized account plans for clients to help them achieve their business goals
- Increased client satisfaction by building strong relationships and addressing their needs promptly
Import manager
BARAKA HUNGARY KFT
01.2001 - 01.2002
- Evaluated potential suppliers based on quality, cost, and reliability, ensuring long-term success in sourcing decisions
- Managed a team of import specialists, providing training and guidance to improve overall performance and productivity
Office Manager
START AUTO KFT-VALVOLINE DIVISION
01.1999 - 01.2001
- Enhanced team productivity by delegating tasks effectively and overseeing daily workflow
- Optimized workspace usage by reorganizing floor plans according to team needs and office layout constraints
- Organized travel arrangements for executives by researching cost-effective options while accommodating individual preferences
Education
Bachelor of Arts - Nemzetközi Kommunikátor
Kodolányi János Egyetem
Székesfehérvár 09.1995 - 06.1998
Skills
Account development
MS office applications
Relationship Management
Teamwork and Collaboration
Contract Negotiation
Team building
Self Motivation
Decision-Making
Account development
Certification
Sales Planning and Implementation Training
Studies
- 1998, 1999, Volkshochschule Krefeld-Germany, German language
- 1999, Westdeutsche Zeitung, Krefeld- Germany
- 1995, 1998, Kodolányi János College, Székesfehérvár, English-German communication
Born
07/21/76
Timeline
Senior Key Account Manager
EMOS HU KFT
01.2012 - Current
Export Sales Manager
ALVEOLA KFT
01.2009 - 01.2012
Key Account Manager
LG ELECTRONICS MAGYAR KFT
01.2006 - 01.2009
Sales Representative
LG ELECTRONICS MAGYAR KFT
01.2006 - 01.2007
Account manager
MYRA DESIGN STUDIO
01.2004 - 01.2006
Import manager
BARAKA HUNGARY KFT
01.2001 - 01.2002
Office Manager
START AUTO KFT-VALVOLINE DIVISION
01.1999 - 01.2001
Bachelor of Arts - Nemzetközi Kommunikátor
Kodolányi János Egyetem
09.1995 - 06.1998