Lucia Bajnai
Budapest
Summary
Aspiring Digital Marketing Professional | Passionate About Data-Driven Strategies & Creative Campaigns
I am currently seeking a Marketing Intern/Digital Marketing Intern position to continue my career in the dynamic world of marketing.
Why Digital Marketing?
I love this very cunning way of marketing, how we can leverage behavioral data, demographic insights, and social media activity to craft hyper-targeted campaigns that predict consumer needs before they even realize them.
My interest areas include:
- Google Ads: Learning to set up and optimize campaigns for maximum impact.
- Google Analytics: Analyzing data to drive informed decision-making.
- SEO: Improving website visibility and enhancing search engine performance.
- Meta Campaigns: Crafting and executing high-performing campaigns on platforms like Facebook and Instagram.
What Sets Me Apart?
I am a hard-working, enthusiastic, and honest individual with a reputation for out-of-the-box thinking. I thrive on challenges and approach every project with a problem-solving mindset and a fresh perspective.
Overview
7
7
years of professional experience
Work History
Marketing Project Manager and Social Media Coordinator
Marketing Műhely
04.2024 - Current
- Management of Project 1: (Conducting in-depth interviews, Developing Google Surveys, Strategic campaign development, Tracking and analyzing campaign outcomes)
- Management of Project 2: (Market research, Positioning, SWOT analysis, Competitor analysis, Segmenting, Targeting, Designing Marketing Communication and messages, Measurement tactics)
- Coordination of social media channels (increased social media engagement by 25% through strategic content planning)
- Management of Content Calendar
- Content creation for Facebook and Instagram in CANVA + CapCut
- Digital competitor analysis, website analysis from technical SEO perspective, On-Page and Off-page SEO theoretical knowledge)
- Application of META surface
- Contribution to Event Organization
Marketing Intern
Saint-Gobain Hungary
09.2024 - 10.2024
- Data collection and analysis in Excel
- Working on updating the website content
- Labeling tasks
- Exploring sub-brands and construction products to understand the market offerings
- Collaborating with the Marketing Department and learning how campaigns come together
- Participation in Marketing Meetings
- Understanding the Sales Team's Operations
Marketing Coordinator
Budapest Debate Union
01.2023 - 06.2023
- Designing offline marketing materials (flyers, posters)
- Management of social media content creation on Facebook, Instagram
- Social media campaign planning relating Recruitment
- Writing newsletter to members
- Taking photos, editing photos
- Active participation in regular weekly debate sessions and attending Debate Tournaments: Belgrade Open (2022
- December 29-30.)
- Main achievement: doubling the number of members by summer of 2023
Hostess and Guest Coordinator
Apple PS Hostess Ügynökség
08.2017 - 02.2024
- Assistance at events
- Managing stands at festivals
- Solving problems of customers
- Greeting guests
- Seating guests
- Escorting guests to their assigned tables, managing reservations
- Managing wait times
- Coordinating reservations
- Assisting with special requests
- Answering questions
- Handling guest complaints
Research Intern
Cold War History Research Center
03.2021 - 05.2021
- Research in the online materials of the 'Open Society Archives'
- Processing archival documents in English, German and Hungarian, creating entries related to Hungary in 1953
- Performing operational activities: translating professional materials from Hungarian to English, creating bibliographies, working in Excel
- Participating in conference organization
Education
Master's degree - Marketing in English, Specialization in Digital Marketing and Integrated Marketing Communication
Budapest Metropolitan University
Budapest, BU02-2026
Bachelor's degree - International Relations and Affairs
Corvinus University of Budapest
Budapest, BU06.2023
Skills
- Google Analytics
- Google Ads
- Search Engine Optimization (SEO)
- META campaign
- Canva expertise
- CapCut use
Languages
Hungarian
Native language
English
Advanced
C1
German
Intermediate
B1
Timeline
Marketing Intern
Saint-Gobain Hungary
09.2024 - 10.2024
Marketing Project Manager and Social Media Coordinator
Marketing Műhely
04.2024 - Current
Marketing Coordinator
Budapest Debate Union
01.2023 - 06.2023
Research Intern
Cold War History Research Center
03.2021 - 05.2021
Hostess and Guest Coordinator
Apple PS Hostess Ügynökség
08.2017 - 02.2024
Master's degree - Marketing in English, Specialization in Digital Marketing and Integrated Marketing Communication
Budapest Metropolitan University
Bachelor's degree - International Relations and Affairs
Corvinus University of Budapest
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