MARIO VEGH

Create annual brand plan, product positioning, and competitive messaging frameworks for diabetes portfolio

• Own end-to-end commercial strategy for new product rollouts
• Manage total marketing allocation and optimise spend across channels for strong ROI
• Execute omnichannel and digital campaigns for diabetes brand activation

Build targeted HCP and patient engagement campaigns across education and support apps

• Create compliant digital collateral, email flows, and interactive visual aids with agencies
• Oversee patient-focused campaigns that improve disease awareness and treatment adherence
• Train sales force on core brand messaging, clinical updates, and market dynamics

Partner with medical affairs to engage KOLs for congresses and other events

• Align promotional assets with legal, regulatory, and compliance codes for approvals
• Direct reports: 1 digital expert, 1 marketing assisstant
• Cardiometabolic BU includes Rybelsus, Ozempic, Xultophy ,Insulins

• Projects: -launch of RYBELSUS (oral semaglutide) -reinforce semaglutide CV positioning at cardiologists -develop and drive HCP segmentation for next generation of customer engagement with MCE lead -lead insulins portfolio rationalization
• Direct reports: 1 digital expert, 1 marketing assisstant
• Achievements: Rybelsus val MS 32% (2nd best in the world)
• GLP-1 BU includes: Rybelsus, Ozempic, Victoza

• Projects: -launch of Liprolog U200 in prandial analog insulin category (2019) -HU affiliate MCE project – HCP 360 engagement – consent capture, VAE launch (2020)
• Tasks: -prepare yearly local marketing plans based on central guidelines and establish KPIs to meet objectives for three makets -coordinate brand team (medical-marketing-sales) and lead the brand-assisstant team of two -create relevant online and offline projects based on needs of therapeutic market of internists and diabetologists considering competitive activities
• Direct reports: 1 marketing/sales assisstant
• Brand Manager Diabetes BU Hungary, Cyprus, Malta (Trulicity, Humalog, Abasaglar) / HU Affiliate Digital Champion. Business size: 12M USD

• Projects: -introduction of Novamin formulated Sensodyne products -artwork harmonization and portfolio rationalization on Aquafresh
• Tasks: -development of local activity plans and preparation and execution of new product launches -category management leadership with major retailers
• Direct reports: 1 marketing assisstant
• Achievements: Sensodyne profit growth +13% Corega consumption growth by +27%
• Oral Care Marketing Category Manager (Sensodyne, Parodontax, Aquafresh, Corega). Business size: 9M GBPs

• Projects: -driving Digital Agenda in CE (~2M EUR) -ROMI (Return on Media Investment) project management
• Tasks: -coordination between marketing teams and media agency for 6 countries (HU, CRO, SLO, BIH, CR, SR)
• Achievements: -reaching 10% digital spending within UL Hungary portfolio
• Communications Channel Manager - Adria

• Tasks: -new product campaign launches, execution, tracking and evaluation -implementing nationwide trade campaigns in cooperation with customer-marketing department