Mohammadali Forouzan

• Responsibilities: Developed and implemented comprehensive business plans.
  Defined company vision, mission, and long-term goals.
  Identified target markets and developed customer acquisition strategies.
  Collaborated with the design team to create a strong brand identity.
  Defined brand voice and messaging for social media platforms.
  Developed and oversaw the creation of marketing materials.
  Spearheaded the launch of BEKOOCH on Instagram and TikTok.
  Managed social media campaigns and ad spend.
  Collaborated with the idea team to develop engaging content strategies.
  
• Achievements: Increased brand awareness on social media by 75%.
  Grew the follower base on Instagram and TikTok by 63%.
  Achieved 56% growth in sales or user engagement within a specific timeframe.
  

Responsibilities:

• Conducted audience research to understand target audience needs and interests.
• Developed and implemented content calendars aligned with organizational goals.
• Created engaging and informative content (e.g., posts, stories, reels) on schizophrenia awareness, mental health resources, and community support.
• Tracked content performance and made data-driven adjustments to the strategy.
• Managed the SCHIZOPHRENIA-MIND Instagram page, including posting, scheduling, and community engagement.
• Responded to comments and messages in a timely and empathetic manner.
• Monitored social media trends and adapted content accordingly.
• Identified potential partners and sponsors aligned with the organization's mission.
• Developed and implemented a strategy for securing collaborations and sponsorships.
• Managed relationships with partners and sponsors to ensure mutually beneficial outcomes.

• Target Audience Research: Identify ideal customer profiles, understand their travel preferences, motivations, and pain points.
• Competitive Analysis: Research and analyze competitor marketing strategies, pricing, and target markets.
• Campaign Development: Craft compelling marketing campaigns across various channels (social media, email, SEO, etc.) to reach target audiences.
• Content Creation: Develop engaging content (blog posts, videos, social media content) that inspires travel and showcases the agency's expertise.
• Channel Management: Oversee the agency's presence on various marketing channels, ensuring consistent brand messaging and audience engagement.