Nóra Prágerné Stumpf

Key wholesaler in the pool industry, selling over 3000 products for domestic and 3 export markets, B2B focus, premium brands

Responsibilities:

• Developing and executing digital marketing strategy (with agency collaboration), focusing on brand awareness and enhancing customer experience
• Managing social media and content marketing across 4 markets (HU, RO, SK, ex-YU region)
• Brand building: positioning premium product categories, educational campaigns (videos, YouTube channel, professional articles)
• Organizing professional events, B2B conferences, and seasonal launch events for 50-300 participants with international speakers
• Full execution of marketing campaigns: product launches, promotions, price promotions, campaign landing pages
• Designing optimizing POS and print materials for target markets (price list, print materials, sales materials, exhibition decorations)
• Managing marketing budget, resource allocation, and cost optimization
• Leading a 2-person marketing team; joint project management with product and web development teams
• Localizing, translating, and adapting international communication materials for RO/SK/ex-Yugoslav region

Achievements:

• +25–30% increase in brand awareness over 2 years; growing partner loyalty
• 3-fold revenue growth in 4 years with top partners and new clients
• The brand is now a market leader domestically and recognized as a key player in export markets
• Benchmark player in B2B education, product innovation, and event organization in the industry
• Achieved significant results in digital communication, starting from scratch

Europe's leading company in sanitary technology and piping systems, positioned as an emerging brand in Australia with significant growth potential.

Key Responsibilities:

• Developing and implementing marketing strategies and campaigns in various states
• Exploring new market opportunities through market research and analysis
• Managing sales and marketing collaboration with a key commercial partner (450 stores)
• Organizing brand appearances at trade shows and fairs
• Planning media campaigns, product promotions, and point-of-sale displays
• Organizing national trade shows and exhibitions
• Organizing training and nationwide educational tours
• Maintaining and updating the company website, optimizing search engine performance
• Coordinating print media campaigns
• Launching YouTube channel, producing video content with B2B "brand ambassadors"

Achievements:

• Established sales and marketing collaboration with a key partner network (450 stores), resulting in a 38% revenue increase in concealed cisterns and a 15% increase in pipe system products
• Created and managed the company's YouTube channel, growing monthly views from 114 to 6,725 over 2 years, with nearly 1,000 subscribers
• Improved search engine optimization (SEO), significantly increasing organic search results without AdWords
• Achieved an 8% revenue increase in key product categories in retail through successful POS promotions
• Improved project success rate by 20% in the construction industry segment

Europe's leading company in sanitary technology and pipe systems, with brand representation in 43 countries. In Hungary, the brand quickly became a key player and later a market leader, a position it holds today.

Positions at Geberit Kft.

March 2000 – May 2011

• Marketing Assistant (2001–2003)
• Marketing Manager (2003–2006 and 2009–2011)
• Regional Marketing Manager – Eastern Europe (2006–2008)

Key Responsibilities:

• Developing and implementing marketing communication strategies
• Introducing new products to the market and organizing promotions
• Budget planning, quarterly forecasting
• Planning offline advertising and digital advertising (web, print media)
• PR activities, developing creative campaigns
• Organizing professional events, training sessions and exhibitions
• Coordinating regional marketing campaigns on the Eastern European markets
• Developing and maintaining website content

Hungarian National Bank – Protocol Department
1998 – 1999

Key Responsibilities:

• Organizing professional events, international conferences, and symposiums
• Collaborating with other central banks and foreign delegations
• Organizing incentive programs and providing guided tours