Orsolya Czinder
Business Development Manager CEE
Solymár
Summary
Skilled Business Development leader offering 16 years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.
Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results. Innovative Business Development Manager experienced in converting sales leads and managing multiple accounts. Highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities.
Overview
30
30
years of professional experience
6
6
years of post-secondary education
1
1
Language
Work History
Business Development Manager CEE (HU/SK/CZ)
Clementoni S.p.a
01.2020 - Current
- Set up the proper distribution in CZ/SK/HU markets
- Select annual product portfolio, purchase phasings, pricing together with Italian colleagues
- Negotiate annual listings, seasonal promotions with customers (key accounts, wholesalers, webshops)
- Coordinate monthly orders, continuous support for customers
- Coordinate FOB collections (2 times a year)
- Monitor the stock level
- Preparation and execution of annual marketing plan / strategy
- Product development and coordinate necessary changes in product packaging & design
- Prepare background analysis for planned product launches
- Prepare weekly and monthly reports (sales, financial)
- Arrange legal issues with the clients
- Prepare marketing presentations, analysis
- Monitor A&P and sales budget
Senior Category Manager Toys
Orbico Hungary Kft
01.2019 - 12.2019
- Set up the Toy Division within the Hungarian branch office
- Select annual product portfolio, purchase phasings, pricing together with Croatian colleagues (Toy Cluster)
- Negotiate annual listings, seasonal promotions with customers (key accounts, wholesalers, webshops)
- Coordinate monthly (international) purchases
- Coordinate FOB purchases
- Monitor the stock level
- Preparation and execution of annual marketing plan / strategy
- Product development and coordinate necessary changes in product packaging & design
- Prepare background analysis for planned product launches
- Prepare weekly and monthly reports (sales, financial)
- Arrange legal issues with the lawyers
- Prepare marketing presentations, analysis
- Monitor A&P and sales budget
Head of Marketing Department
Modell & Hobby Kft
Budapest, Budapest
09.2015 - 12.2018
- Select annual product portfolio
- Help preparing the annual listings and seasonal promotions
- Preparation and execution of annual marketing plan / strategy
- Product development and coordinate necessary changes in product packaging & design
- Prepare background analysis for planned product launches
- Prepare marketing presentations, analysis
- Monitor A&P and sales budget
- Coordinate the activities of the webstore: JatekBolt.hu
- Managed cross-functional teams to execute successful product launches and promotional events.
- Developed a cohesive brand image through consistent messaging and visual elements in all marketing materials.
- Increased brand recognition by developing and implementing targeted marketing campaigns.
- Collaborated with sales teams for higher revenue generation, employing data-driven marketing strategies.
- Ensured alignment between marketing objectives and overall business goals by actively participating in strategic planning sessions.
- Mentored junior team members, fostering a culture of collaboration and continuous learning within the department.
- Streamlined marketing processes to maximize efficiency and productivity within the department.
- Enhanced online presence, optimizing website design and functionality.
Home Office Representative
Own Company
Solymar, Pest megye
01.2010 - 09.2015
- Representing different companies (Epee Polska - EP Line Kft, Media Service Zawada)
- EPEE - EP Line Kft - full representation in Hungary in one person
- Select annual product portfolio, purchase phasings, pricing together with Czech and Polish colleagues
- Negotiate annual listings, seasonal promotions with customers (key accounts, wholesalers, webshops)
- Coordinate monthly (international) purchases
- Monitor the stock level
- Preparation and execution of annual marketing plan / strategy
- Product development and coordinate necessary changes in product packaging & design
- Prepare background analysis for planned product launches
- Prepare weekly and monthly reports (sales, financial)
- Arrange legal issues with the lawyers
- Prepare marketing presentations, analysis
- Monitor A&P and sales budget
- Introduce a new segment (licensed cosmetics for kids)
Country Manager
Media Service Zawada Kft
09.2013 - 09.2014
- Exploration of the financial status with the auditors, accountants - coordinating the replacement of the entire accounting and auditing in close cooperation with the Polish owner and lawyers.
- Stabilizing the financial situation with new accounting company
- Coordinating new product launches: MSZ - Peppa Pig Magazine, MSZ - Filly Magazine, DeAgostini - Cake Decorating, DeAgostini - Farm Animals
- Coordinating the monthly sales of existing magazines and partworks: MSZ - Scooby Doo Magazine, DeAgostini - Star Wars partwork, DeAgostini - Retrocars
- Keep contact with LAPKER (distributor), Printing house, editors, different departments of MSZ Poland, and with different departments of DeAgostini Poland
Marketing Director
Regio Játékkereskedelmi Kft
01.2008 - 01.2010
- Select annual product portfolio, purchase phasings, pricing
- Negotiate annual listings, seasonal promotions with customers (key accounts, wholesalers)
- Coordinate monthly (international) purchases
- Monitor the stock level
- Preparation and execution of annual marketing plan / strategy
- Product development and coordinate necessary changes in product packaging & design
- Prepare background analysis for planned product launches
- Prepare marketing presentations, analysis
- Monitor A&P and sales budget
Marketing Coordinator
Regio Játékkereskedelmi Kft
06.2009 - 12.2009
- Coordinating marketing tasks from home for Regio
Head of Sales & Marketing
EPEE Hungary Kft
08.2006 - 08.2008
- Company Overview: (Giochi Preziosi exclusive distributor)
- Select annual product portfolio, purchase phasings, pricing
- Negotiate annual listings, seasonal promotions with customers (key accounts, wholesalers)
- Coordinate monthly (international) purchases
- Monitor the stock level
- Preparation and execution of annual marketing plan / strategy
- Product development and coordinate necessary changes in product packaging & design
- Prepare background analysis for planned product launches
- Prepare marketing presentations, analysis
- Monitor A&P and sales budget
- Prepare monthly sales reports to the mother company
- Monitor competitors
- (Giochi Preziosi exclusive distributor)
Chief Executive Officer
PMM Kft
01.2006 - 12.2006
- Company Overview: (Licensing subsidiary company of Minimax cable TV channel)
- Sell licenses to appropriate partners
- Keep contact with licensees and licensors
- Sell airtime
- Prepare background analysis for planned product launches
- Prepare marketing presentations, analysis
- Prepare POS materials
- Product development and coordinate necessary changes in product packaging & design
- Preparation and execution of annual marketing plan / strategy
- (Licensing subsidiary company of Minimax cable TV channel)
Marketing Manager
Global Express Hungary
01.2001 - 12.2001
- Company Overview: (Mattel exclusive distributor)
- Product development and coordinate necessary changes in product packaging & design
- Preparation and execution of annual marketing plan / strategy
- Plan and implement ATL / BTL promotions
- Keep contact with mother company, advertising agencies (briefing, coordinating projects)
- Prepare POS materials, handling invoices and POS documentation
- Prepare background analysis for planned product launches
- Prepare marketing presentations, analysis
- Responsible for Product Certification Procedure
- Set up annual product portfolio, purchase phasings, pricing
- Coordinate monthly (international) purchases
- Monitor the stock level
- Monitor A&P budget and report to Mattel / Global Express
- Prepare monthly sales reports to Mattel and mother company
- Keep contact with sales representatives, purchasers & wholesalers
- Prepare annual price list, monthly newsletters for customers
- Prepare sales promotions / listings to retail chains and wholesalers
- Monitor competitors
- (Mattel exclusive distributor)
Junior Brand Manager
Hasbro Hungary
01.1999 - 12.1999
- Take active part in product development
- Execution of annual marketing plan
- Plan and implement BTL promotions
- Keep contact with mother company, advertising agencies (briefing, coordinating projects)
- Take active part in managing ATL / BTL communication projects, ensuring deadlines are met
- Develop and prepare POS materials for CEE markets and Hungary in co-operation with the Marketing Manager and Senior Marketing Manager
- Handle invoices and POS documentation
- Prepare background analysis for planned product launches
- Prepare sales and marketing presentations, analysis
- Coordinate necessary changes in product packaging & design
- Take active part in product development
- Come up with own ideas of promotional / brand activities and evaluate them together with Marketing Manager and Senior Marketing Manager
- Issue Purchase Orders / Promotional Orders
- Responsible for Product Certification Procedure
- Help the Senior Marketing Manager and Marketing Manager to set up annual product portfolio
- Keep contact with sales representatives, purchasers & wholesalers
- Prepare annual price list, monthly newsletters for customers
- Monitor brand budget and report to Marketing Manager / Senior Marketing Manager
- Logistics support
Customer Service / Sales / Marketing Assistant
Hasbro Hungary
01.1997 - 12.1997
- Execution of BTL promotions
- Keep contact with mother company, advertising agencies (briefing, coordinating projects)
- Handle invoices and POS documentation
- Prepare background analysis for planned product launches
- Prepare sales and marketing presentations, analysis
- Take active part in product development
- Come up with own ideas of promotional / brand activities and evaluate them together with Marketing Manager and Senior Marketing Manager
- Issue Purchase Orders / Promotional Orders
- Responsible for Product Certification Procedure
- Help the Senior Marketing Manager and Marketing Manager to set up annual product portfolio
- Keep contact with sales representatives, purchasers & wholesalers
- Prepare annual price list, monthly newsletters for customers
Personal Assistant of the Regional Director
Hasbro Central Europe
01.1996 - 12.1996
- Arrangement of the daily schedule of Regional Director
- Travel arrangements, organize management meetings, visits
- Facilitate communication and contact between CEE distributors and regional director
- Support in logistics (export markets + domestic market) and customer service (Hungary)
Education
Certificate of Post Secondary Course - Guide, Travel Assistant, Hostess
College of Commerce, Catering & Tourism
Budapest, BU 01.1993 - 01.1995
Degree - Human Resource Organizer
College of Janus Pannonius
01.1995 - 01.1998
Certificate of Post Graduate Course - Marketing-, Advertising & PR manager
University of Economics
Budapest, BU 01.1999 - 01.2000
Skills
Decision-making
First Name
Orsolya
Personal Information
- Date of Birth: 06/25/75
- Marital Status: married
Personality
- Flexible
- Reliable
- Cheerful
- Sociable
- Hard-working
- Team-player
Timeline
Business Development Manager CEE (HU/SK/CZ)
Clementoni S.p.a
01.2020 - Current
Senior Category Manager Toys
Orbico Hungary Kft
01.2019 - 12.2019
Head of Marketing Department
Modell & Hobby Kft
09.2015 - 12.2018
Country Manager
Media Service Zawada Kft
09.2013 - 09.2014
Home Office Representative
Own Company
01.2010 - 09.2015
Marketing Coordinator
Regio Játékkereskedelmi Kft
06.2009 - 12.2009
Marketing Director
Regio Játékkereskedelmi Kft
01.2008 - 01.2010
Head of Sales & Marketing
EPEE Hungary Kft
08.2006 - 08.2008
Chief Executive Officer
PMM Kft
01.2006 - 12.2006
Marketing Manager
Global Express Hungary
01.2001 - 12.2001
Junior Brand Manager
Hasbro Hungary
01.1999 - 12.1999
Certificate of Post Graduate Course - Marketing-, Advertising & PR manager
University of Economics
01.1999 - 01.2000
Customer Service / Sales / Marketing Assistant
Hasbro Hungary
01.1997 - 12.1997
Personal Assistant of the Regional Director
Hasbro Central Europe
01.1996 - 12.1996
Degree - Human Resource Organizer
College of Janus Pannonius
01.1995 - 01.1998
Certificate of Post Secondary Course - Guide, Travel Assistant, Hostess
College of Commerce, Catering & Tourism
01.1993 - 01.1995
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