Patrik Pridalko

I was overseeing all aspects of the strategy and operations with full PnL responsibility (70 mio EUR business) driving sustainable growth and related plans, while ensuring profitability of the company. Develop and implement actions to align with market trends and business objectives.

Increased EBITDA by 43% in 2024 by new pricing mechanism, optimized margin levels and stringent cost control.

I was responsible for overseeing own retail, partner business (Monobrand, Multibrand, Travel Retail), e-commerce and B2B business in 9 countries. Leading a cluster of 27 own operated luxury boutiques and more than 120 partner POS by developing and implementing strategies to drive growth, profitability, and operational excellence with a CX focus. Managed an organization of 170 coworkers across the region.

I was responsible to scale and lead the retail network across Hungary and Slovakia. This role required developing and executing multi-market retail strategies, owning the full P&L for the assigned countries to drive profitability, and standardizing operational excellence. I was recruiting, mentoring, and leading a high-performing team of managers while ensuring a consistent, best-in-class customer experience.

My department's mission was to accompany and consult top global retail clients in their customer experience improvement journey through solutions which includes: - Mystery Shopping Programs - Customer Satisfaction Programs - Operational Excellence Audits - Compliance and Regulatory Audits - Business Intelligence All this with the support of a dedicated team of 25 professional consultants.

Maintained a 98% client retention rate and closed deals over 800K EUR.

Operational & strategic management of a network of fashion retails stores in Central and Eastern Europe. I animated the commercial activity and related KPIs of my area. Recruited, motivated and developed the store managers. Launched and tracked commercial actions. Optimized stores' commercial and stock parameters for highest level of customer satisfaction. Liaison between company HQ, owned stores staff and Franchise partners. Coordinated the implementation of the visual merchandising principles. Lead shop opening, relocation projects.

General Management of the operations of the Hungarian subsidiary. Recruit, motivate and train the sales team to reach the set objectives. P&L responsibility, financial management, representing the company at the local authorities. Define and realize the online (e-mailing, website, telemarketing, video-conferences...) and offline (DM, events, roadshows...) marketing activities of the company.

Manage the implementation of the overall brand strategies in CEE countries (45 stores). Worldwide responsibility from commercial aspects of the cycling gear product line. Define the merchandising and "how to sell" concepts of the brand in order to promote higher profitability of department linear meters and improve other performance indicators (margin, stock rotation, productivity of layout…). Participation in offer selection and product development from a commercial aspect. Market the product ranges in different retail forms and countries. Work in matrix project groups on future product offers and merchandising concepts.

Management of the second biggest sport retail store (4000m2) of Hungary in terms of sales. Some of my success during my mission: - 4 of my team members nominated store managers - Highest number of technical trainers among stores - Best profit contribution/square meter - Best revenue evolution in 2010 - Roll-out of lean management in the corporate culture

Management of the cycling department of the Csömör Decathlon store. Define, and execute the commercial policy of the department. Range choice, merchandising management, stock management were my key field of responsibility. Management, training and development of 7 sales associates.