Prathap Narasimhan

Result-oriented Marketing Automation & MarTech Leader with 7+ years of experience driving global B2B demand generation through Adobe Marketo Engage, Salesforce, and integrated MarTech ecosystems. Recognized as a Marketo Subject Matter Expert (SME) with deep technical expertise in webhooks, velocity scripting, dynamic personalization, and CRM alignment.

Proven track record of:

• Leading automation strategy and execution across EMEA & APJ for enterprise clients including GE Healthcare, PayPal, and Adobe.
• Managing and mentoring specialist teams, building scalable campaign governance frameworks (templates, QA playbooks, tokenized structures) that improved efficiency by 30%+.
• Architecting advanced nurture and engagement programs that drove measurable pipeline acceleration and improved MQL-to-SQL conversions.
• Implementing technical innovations such as the Lead App Project (API/web service–based lead routing solution) and tokenized MCZ URL tracking frameworks for global standardization.
• Delivering 2500+ error-free campaigns while consistently reducing QA defects and ensuring compliance with GDPR and regional data regulations.

A strategic leader and hands-on technologist, I bridge technical automation depth and business strategy, enabling global marketing teams to achieve scale, consistency, and measurable ROI.

• Designed and deployed enterprise-level nurture and engagement programs in Marketo using velocity scripting, tokens, and dynamic personalization, resulting in 40% uplift in engagement and stronger lead-to-MQL conversions.
• Architected the Lead App Project using REST APIs and webhooks, automating lead enrichment and routing between Marketo and CRM, which accelerated sales hand-off and improved lead quality by 15%.
• Implemented global MCZ-standard tokenized CTA URL framework, ensuring consistent campaign tracking across EMEA & APJ and providing leadership with reliable, scalable performance reporting.
• Led and mentored a team of 4 automation specialists, building standardized QA playbooks, program templates, and governance processes that reduced campaign error rates by 30% and cut production time significantly.
• Successfully executed and optimized 2500+ global campaigns for enterprise clients (Adobe, GE Healthcare, PayPal), maintaining SLA adherence, reducing escalations to near zero, and ensuring GDPR compliance.

• Marketo Certified Expert
• HubSpot Email Marketing
• Certified ANA Marketing Professional
• SEO Certified
• Drift Conversational Marketing Certified Professional

• Adobe Marketo ExpertiseCampaign & Program Management: Designed and executed Email, Default, Webinar, Engagement, and Multi-Stream Nurture programs, driving measurable pipeline impact and lead-to-MQL conversions.
  Advanced Personalization & Automation: Implemented dynamic emails, personalized journeys, and lead scoring models to deliver highly targeted campaigns at scale.
  Technical Integrations & Workflows: Expert in webhooks, REST API integrations, and CRM synchronization (Salesforce/MS Dynamics), including building Lead App project for automated lead enrichment and routing.
  Testing & QA: Led email testing using Litmus/Email-On-Acid, A/B testing, and implemented standardized QA playbooks, reducing campaign errors by 30%+.
  Landing Pages & Forms: Developed landing pages, registration pages, preference centers, and forms using Marketo Design Studio to capture high-quality customer data.
  Webinar Execution: Managed multi-step webinar campaigns using Zoom/ON24, integrating registrations, reminders, and follow-up workflows.
  Analytics & Reporting: Delivered campaign performance dashboards linking engagement, open/click rates, and conversion metrics to ROI, enabling data-driven decision-making.
  Compliance & Data Governance: Ensured GDPR/CASL compliance, maintaining clean lists, proper segmentation, and secure data handling.
  Leadership & Knowledge Sharing: Trained 50+ professionals on Marketo best practices, created a central knowledge library, and drove adoption of governance frameworks across EMEA & APJ teams.
  

• Member, Adobe Marketo User Groups
• Adobe Certified Expert – Marketo Engage Business Practitioner
• Participant in internal Global Marketing Operations Center of Excellence (CoE) initiatives, driving process standardization and best practices

Additional Information

• Certifications: Adobe Certified Expert – Marketo Engage Business Practitioner; Lean Six Sigma Green Belt Certified
• Education: Master’s in Digital Marketing
• Professional Contributions:
• Actively trained 20+ professionals on Marketo, building a central knowledge library and driving skill development across regions.
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• Leadership Impact: Relocated from Bangalore, India to Budapest, Hungary to establish and lead a Center of Excellence (CoE) for Marketo, driving regional alignment, process governance, and execution excellence.
• Languages: English (fluent), Hindi (native), Kannada and Tamil (native)
• Mobility: Open to global opportunities, cross-regional leadership roles, and relocation as required.