Samalie Nakaggwe Kabaale
Budapest,Budapest
Summary
Results-oriented marketing professional with experience in customer acquisition and retail sales management in international settings. Developed strategies to engage new customer segments and nurture prospects through the sales funnel, translating data insights into actionable plans. Expertise in stakeholder coordination and process implementation to drive customer-centric initiatives.
Overview
11
11
years of professional experience
Work History
Retail Sales Manager
LITTLEFARMS
09.2024 - Current
- Co-launched and managed daily operations of early-stage retail startup, establishing brand presence and driving customer acquisition.
- Developed sales processes, workflows, and operating guidelines to enable scalable growth.
- Nurtured customer relationships from first contact to repeat purchase, strengthening brand loyalty and retention.
- Collected and analysed sales and customer data to uncover buying patterns, optimise product mix, and inform pricing and merchandising strategies.
- Designed and executed local HUNT activities including in-store promotions, product storytelling, and direct customer engagement to attract new and previously unreached customer groups.
- Supported marketing initiatives through visual merchandising, product positioning, and local outreach aligned with brand objectives.
- Coordinated inventory sourcing, stock control, and supplier relationships, ensuring stock availability met customer demand.
- Led and coordinated a small founding team, ensuring consistent customer experience and operational execution.
Technical Product Owner
IBM
01.2021 - 01.2024
- Acted as a bridge between technical teams and business stakeholders, ensuring solutions supported operational and strategic objectives.
- Facilitated implementation of data-driven solutions by translating business and user needs into structured system requirements, enhancing project outcomes.
- Enhanced process optimization initiatives using Agile methodologies, streamlining workflows and fostering cross-team alignment.
- Collaborated with stakeholders to assess data accuracy, compliance, and reporting needs, supporting informed decision-making across business units.
IT Support Specialist
Tata Consultancy Services
01.2019 - 01.2021
- Collaborated with cross-functional teams to streamline service delivery in a fast-paced, customer-focused environment.
- Identified and documented improvement opportunities from analysis of recurring support issues, contributing to knowledge-base enhancements.
- Facilitated onboarding and utilisation of internal systems for large, multicultural teams to enhance user engagement.
Management Assistant
DHL Global Forwarding
, Kenya
01.2017 - 01.2018
- Coordinated communication across departments and with external partners, ensuring timely and accurate information exchange.
- Maintained data tracking and reporting systems, providing documentation that informed management decision-making.
- Facilitated onboarding processes, enhancing employee engagement and streamlining operational coordination.
Manager - Outgoing Exchange
AIESEC Uganda
01.2016 - 01.2017
- Managed end-to-end candidate journeys from lead generation through onboarding and placement.
- Built partnerships and maintained communication with local and international stakeholders to support growth targets.
- Designed and implemented targeted recruiting and marketing campaigns to engage new candidate segments for international exchange programs.
- Coordinated promotional events and leadership activities to enhance brand awareness and foster engagement.
Education
Bachelor's Degree - International Business
Makerere University Business School
Uganda01-2015
Skills
- Lead generation
- Prospect Nurturing
- Sales Performance Analysis
- Customer Experience
- Customer Relationship Management
- Data analysis
- Campaign activations
- Retail & Dealer Support
- MS Excel & PowerPoint
- Microsoft Office Suite
- JIRA
- Agile methodology
- Stakeholder management
- Cross-functional collaboration
- Cross-functional teamwork
- Relationship management
Custom
- Microsoft Office Suite (Excel - data tracking & analysis, PowerPoint - presentations)
- CRM / HRIS / ERP Systems (User level)
- JIRA
- English - Fluent
Timeline
Retail Sales Manager
LITTLEFARMS
09.2024 - Current
Technical Product Owner
IBM
01.2021 - 01.2024
IT Support Specialist
Tata Consultancy Services
01.2019 - 01.2021
Management Assistant
DHL Global Forwarding
01.2017 - 01.2018
Manager - Outgoing Exchange
AIESEC Uganda
01.2016 - 01.2017
Bachelor's Degree - International Business
Makerere University Business School