Summary
Overview
Work history
Education
Skills
Languages
Certification
Timeline
Generic

Seila Horvath

London

Summary

Expert in applying psychological principles to analyze human behaviour and decision-making, focusing on enhancing marketing and business strategies. Proficient in research and data analysis, with a track record of converting complex behavioural insights into actionable strategies that improve business performance.

Overview

4
4
years of professional experience
1
1
Certification

Work history

Marketing Intern

L'Oreal Officina del Colore Partner
Budapest
01.2025 - 06.2025
  • Created and scheduled content on Instagram, Facebook, and TikTok to enhance online engagement.
  • Assisted in planning and executing marketing campaigns and events to attract new customers.
  • Collected feedback and tracked trends to inform marketing decisions and improve service offerings.

Sales Assistant

Zara
Budapest
06.2021 - 08.2021
  • Achieved sales targets by delivering expert styling advice to customers.
  • Maintained organised and visually appealing displays in accordance with Zara standards.
  • Managed stock, ensured timely replenishment, and executed accurate checkout processes.

Education

Bachelor of Science - Psychology

University of Leicester
Leicester
2020 - 2023

Master of Science - Mental Health, Psychology

King's College London
London
2023 - 2024

Skills

  • Microsoft Office Suite
  • Statistical analysis tools
  • Graphic design software
  • Consumer insights
  • Data analysis techniques
  • Marketing evaluation
  • Marketing principles
  • Digital advertising strategies
  • Market research methodologies

Languages

English
Advanced
Hungarian
Native

Certification

Microeconomics: An Introduction Course– Oxford Lifelong Learning, University of Oxford, Jul 2025

  • Project: Microeconomic Analysis of Luxury Brands: Demand, Pricing, and Market Structure

Inside LVMH Certificate – LVMH, Nov 2024

  • Project: LVMH and the Psychology of Luxury: A Comparative Study of Consumer Behaviour Across China, Europe, and the Middle East

Management of Fashion and Luxury Companies Certificate– Università Bocconi, Mar 2024

  • Luxury Consumer Insight Report: Emotional Drivers of Desire: Discretion & Mastery at Bottega Veneta
  • Positioning & Brand Strategy Deck: Dior: Crafting Timeless Luxury through Innovation and Heritage
  • Consumer Behaviour Analysis: Strategic Consumer Behaviour Analysis of Nanushka

Timeline

Marketing Intern

L'Oreal Officina del Colore Partner
01.2025 - 06.2025

Sales Assistant

Zara
06.2021 - 08.2021

Bachelor of Science - Psychology

University of Leicester
2020 - 2023

Master of Science - Mental Health, Psychology

King's College London
2023 - 2024
Seila Horvath