Dynamic and results-driven marketing leader with a strong track record in digital transformation and strategic brand development. Proven ability to drive business growth through innovative digital marketing solutions, customer engagement strategies, and data-driven decision-making. Adept at leading cross-functional teams and fostering collaboration to deliver high-impact campaigns. Passionate about leveraging technology to enhance customer experiences and unlock new market opportunities. Currently managing a team of seven, inspiring both senior executives and employees alike. Seeking a Marketing Director role with a strong emphasis on digital innovation and brand strategy.
Hi, I’m
SZABOLCS BÁRDOSSY
Marketing Director
Budapest
Summary
Overview
24
years of professional experience
2001
years of post-secondary education
3
Languages
Work History
Alma Pharmacies & Gyöngy Pharmacies
Marketing Director
12.2018 - Current
Job overview
- Spearheaded digital transformation initiatives, including the first mobile platform-based loyalty program in the pharmacy sector, significantly increasing customer retention and sales
- Established a strategic partnership with Foodpanda to launch Hungary's first fast delivery service for network-level pharmacies
- Developed and optimized digital communication channels, successfully engaging younger demographics and enhancing customer experience
- Designed and executed high-impact marketing campaigns, reinforcing the brand’s position as a market leader
Freelance
Marketing Consultant
02.2017 - 11.2018
Job overview
- Company Overview: Various SME Partners
- Developed and executed a compelling product launch strategy for Trion Pharma, driving significant market penetration
- Partnered with Republic Group to create a distinctive brand strategy for Párisi Udvar Hotel (Hyatt Hotels)
- Provided strategic marketing consultancy and developed partnerships with the Art of Progress consultant group
- Advised on procurement strategies for the Hollywood film The Spy Who Dumped Me, ensuring efficient resource allocation
- Various SME Partners
MKB Bank
Marketing Director
01.2015 - 02.2017
Job overview
- Led a comprehensive brand refresh, introducing new customer touchpoints and repositioning the brand in the competitive banking sector
- Transformed media strategy with a strong digital focus, maximizing brand reach and engagement
- Streamlined PR and internal communication efforts, ensuring a cohesive corporate narrative
- Developed a segment-based communication strategy to support business growth and market expansion
Budapest Bank - GE Capital
Head of B2C Communications
01.2013 - 02.2015
Job overview
- Designed and executed annual B2C marketing communication strategies, delivering high-impact campaigns
- Led the redesign of branch communication materials, contributing to significant sales growth for key products
- Launched the successful Partner Plus Program, leveraging satisfied customers for organic business growth
Budapest Bank - GE Capital
Head of B2B Marketing Communications
01.2010 - 01.2013
Job overview
- Developed and implemented a research-driven communication strategy for Micro and SME segments
- Created the Partner’s Club, a framework designed to enhance SME customer retention
- Designed and launched a micro-segment communication platform, increasing campaign-driven sales by 40%
- Contributed to a Vodafone-Google-Budapest Bank initiative supporting Hungarian micro-businesses, which later expanded to France and Australia
Budapest Bank - GE Capital
Brand Communication Manager
06.2007 - 01.2010
Job overview
- Developed and launched a new communication platform, elevating brand awareness and consideration rankings from 7th-8th place to 2nd-3rd
- Led the annual brand strategy and ATL campaigns, winning multiple industry awards, including Silver and Gold Effie, Brass Blade, and the Most Popular Communication Campaign award in 2008
- Redesigned Budapest Bank’s visual identity in collaboration with UK-based agency Brand Instinct
- Revamped Budapest Bank’s credit card portfolio, securing the 'SME Card of the Year' award
- Introduced user-friendly bank statements, enhancing customer clarity and satisfaction
- Led internal communication initiatives to strengthen brand engagement across the organization
Canon Hungária Kft.
Marketing Communication Associate
10.2001 - 06.2007
Job overview
- Executed high-impact ATL and BTL campaigns, driving brand awareness and market penetration
- Organized large-scale dealer meetings and the international Canon Concerto event for 4,000 guests
- Supported the Head of Marketing in coordinating campaigns across six Canon CEE countries
- Launched the Canon Party Photo service, showcasing Canon’s cutting-edge imaging technology
Education
Modern Business Sciences CollegeBudapest
Bachelor's from Economics, Marketing Specialization
06-2001
University Overview
Skills
Digital Marketing & Transformation
Personal Information
Personal Information
Date of Birth: 01/01/78Certifications And Awards
Certifications And Awards
- Silver & Gold Effie Awards
- Brass Blade Award
- Most Popular Communication Campaign (2008)
- SME Card of the Year Award
Timeline
Marketing Director
Alma Pharmacies & Gyöngy Pharmacies
12.2018 - Current
Marketing Consultant
Freelance
02.2017 - 11.2018
Marketing Director
MKB Bank
01.2015 - 02.2017
Head of B2C Communications
Budapest Bank - GE Capital
01.2013 - 02.2015
Head of B2B Marketing Communications
Budapest Bank - GE Capital
01.2010 - 01.2013
Brand Communication Manager
Budapest Bank - GE Capital
06.2007 - 01.2010
Marketing Communication Associate
Canon Hungária Kft.
10.2001 - 06.2007
Modern Business Sciences College
Bachelor's from Economics, Marketing Specialization
01.2001
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