Tamás Garam
Marketing And Media Professional
Budapest
Summary
Experienced in developing and executing online and offline communications strategies for global, top-tier brands across various industries. Successfully led digital transformation projects, skilled at translating insights and trends into effective strategies that deliver high-standard solutions aligned with media and business KPIs. Thrives in fast-paced and challenging multicultural environments. Possesses a team player mentality, outstanding communication and presentation skills, as well as strong networking and leadership abilities. Detail-oriented with a focus on quality outcomes. Willing to take on tasks efficiently.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Head of Marketing
Sziget Festival
Budapest, Hungary
08.2021 - Current
- Rebuilding the Marketing function from scratch after Covid, extended to a bi-located team of 11 based in Budapest & Amsterdam with streamlined processes and improved productivity
- Defining and executing pan-European digital marketing strategies for major music festivals to reflect business objectives
- Recreating and managing an EU-wide Country Manager network
- Being the main marketing contact for internal key stakeholders and owners
- Responsibilities: brand identity management, all marketing activities across main channels (digital, social media, video platforms, search, CRM), influencers, PR and partnership marketing tasks, website, mobile app and e-comm
Digital Lead
Novartis Hungary
Budapest, Hungary
07.2019 - 03.2021
- Collaborated with cross-functional teams to develop cohesive digital transformation strategies, resulting in increased efficiency
- Leading digital projects in the organization through designing and delivering complex solutions such as digital remote visits, closed loop web portal for healthcare professionals, and CRM system upgrade
- Upskilling of the organization and upgrading digital tools for the field-force, medical and access teams through trainings
Associate Media Director
Carat Middle East
Dubai, UAE
08.2014 - 06.2018
- Identifying client goals/objectives and lead the development of media strategies and tactics against various KPIs across 15 markets in MEA
- Mentor and guide Media Planners and Managers to develop high-class media recommendations
- Being the main client contact for senior C-level business partners and decision makers, fostering trust and ensuring long-term partnerships in the media industry
- Key partners: Mastercard, Visit Scotland, Ras Al Khaimah Tourism, Reebok, Mattel, Commercial Bank of Qatar
CEE Digital Marketing & Media Expert
ZUNO Bank CEE
Bratislava, Slovakia
09.2012 - 04.2014
- Ensuring the right online and offline media support for ZUNO's regional brand strategy in CEE as a fintech banking startup, and drive spend efficiency across all media channels
- Full go-to-market media preparation for expansions to Poland and Hungary
- Developing and contributing to digital marketing initiatives in the CEE region for Raiffeisen network banks in 6 countries through lead generation, website renewals, PPC initiatives, RTB/Programmatic campaign projects with significant improvements in results
Media Manager
Vodafone Hungary
Budapest, Hungary
05.2010 - 08.2012
- Developing and executing yearly media strategy, coordinating campaigns and integrate innovative online and offline solutions for B2C and B2B audiences
- Several online media-first and pioneering mobile-only campaigns, shared across Vodafone Global Network as best practice case studies
- Rigorous budget management for all Marketing communication cost centers
Media Planning Manager
Wavemaker Hungary
Budapest, Hungary
10.2003 - 04.2010
- Creating integrated campaigns, media and sponsorship strategies for wide variety of B2B and B2C clients
- Successful launch of MEC:Access, the sponsorship & event department of the company
- Leading T-Mobile planning team of 3 people for two years with significantly improved results in agency evaluation scores
- Main partners: T-Mobile, T-Systems, Reckitt Benckiser, Coty, Erste Bank, Hyundai, Candy, Szentkirályi (local mineral water)
Education
Bachelor of Arts - Economics
Budapest Business University
Budapest, Hungary 09.1998 - 07.2002
Skills
Marketing Strategy
Traditional Media Strategy & Planning
Social Media Strategy
Brand Management and Development
Website & CMS Management
CRM & Email Marketing Automation
Data-Driven Decision Making
Digital Transformation
Budget Management
Team Leadership & Cross-Functional Collaboration
International Marketing Experience
Certification
Google Ads Certification – Google
Tools Knowledge
Meta Business Manager | Meta Ads Manager | Google Ads | Google Analytics | Salesforce Marketing Cloud | Zoomsphere | ClickUp | Asana | Slack | ChatGPT | Gemini | Wordpress | Figma | Canva | Looker Studio | Power BI | Microsoft Office
Timeline
Head of Marketing
Sziget Festival
08.2021 - Current
Google Ads Certification – Google
04-2021
Digital Lead
Novartis Hungary
07.2019 - 03.2021
Blueprint - Meta
10-2015
Associate Media Director
Carat Middle East
08.2014 - 06.2018
CEE Digital Marketing & Media Expert
ZUNO Bank CEE
09.2012 - 04.2014
Media Manager
Vodafone Hungary
05.2010 - 08.2012
Media Planning Manager
Wavemaker Hungary
10.2003 - 04.2010
Bachelor of Arts - Economics
Budapest Business University
09.1998 - 07.2002