Tamás Szabó
Budapest
Summary
I am an FMCG expert with 30 years KEY ACCOUNT and SALES MANAGER experience in corporate and SME business. My strengths at work are client success, business development, teamleading and establishing sales procedures and strategies. I always try to make complex situations into focus and find an effective solution for all market challanges. I am looking for innovation and support core values at all level in my professional life.
Overview
31
31
years of professional experience
Work History
Key Account manager
Aromax Zrt
01.2020
- Negotiations with main partners – contracts, listings and sales actions
- (Tesco, Auchan, Spar, Ecofamily, Wholesalers, other distributors - pharmacy and independent small retailers-)
- Drive sales growth in modern trade channels mainly focusing to B2C (with TM activities +14% in the bath segment compared to 2020)
- Support the trade activities, trade sale development both of horizontal growth (assortment at Tesco from 68 up to 128) and vertical growth (distribution in each chain + 17 new SKUs)
- Dut tot he market analysis made by me been created the business plan for Aromax Zrt., and driving promotional strategies across market locations (from SKU up to P&L level)
- Implements the trade marketing campaign and brand activation
- Manage the weekly work of the sales representatives (1 direct and 9 indirect reports)
- Develop and maintain a motivation system (assigning and tracking KPIs)
- I hold trainings for all sales representatives and evaluate them
Key Account Manager
Viciunai Hungary Kft
01.2012 - 01.2020
- Negotiations with main partners – contracts, listings and sales actions.(Tesco, Auchan, Metro, Spar, CBA, Coop Hungary, Lidl)
- Listing and launching products into the key accounts
- Organising and carrying through promotions
- Building up the cooperation with core distributors and wholesalers in HoReCa
- Stock management and forecast
- Sales actions, creating action plans
- Market, turnover analysis (competitors and price checking)
- Organising launching of private label products
- Increasing, checking turnover of brand and private label products
- Increasing, checking the turnover of catering products (HoReCa)
- Manage the weekly work of the sales representatives (4 direct reports)
- Develop and maintain a motivation system (assigning and tracking KPIs)
- I hold trainings for all sales representatives and evaluate them
Director of Sales and Marketing
Kogart Holding Zrt
Budapest, Pest
01.2010 - 01.2012
Head of Distribution
MTV Networks, Viacom Head of Distribution
Budapest
01.2008 - 01.2010
- Negotiations with traditional, digital and new distributors
- Support CEO negotiations at ministerial level through managing internal relationships with Legal, Strategy, Marketing and Operations as well as knowing the existing contracts and partner specific data
- Represent client point of view internally with peers and stakeholders at Viacom
- Lead account specific strategy and relationship management, both internally and externally
- Manage reporting, data collection and analysis for all key accounts,
- Identify and assess new business opportunities with new accounts and POPs within existing accounts to drive incremental revenue streams
- Develop and communicate insights on key issues within the industry, including account specific information and analyzing quarterly earnings reports
- I managed the distribution department, 2 key account managers, sales assistants, 3 technicians
National Sales Manager
Nestlé, Nespresso
Budapest
01.2006 - 01.2008
Trade Marketing Manager
Heineken, Amstel Brewery
Budapest
01.2000 - 01.2006
CEE Trade Marketing Manager
Levi Strauss & Company
Budapest, Pest
04.1998 - 05.2000
Brand, Key Account Manager, Sales Manager
Guinness, Dreher Brewery
Budapest
01.1993 - 07.1998
Program organiser
Budapest
01.1994 - 01.1997
- Tasks: Organising special events (largest festivals) representing the brewery …………………………………………………………………………………………………………………………………………………………………………
- Strong network management #strategic way of thinking #Strong leadership and drive towards the organization
Timeline
Key Account manager
Aromax Zrt
01.2020
Key Account Manager
Viciunai Hungary Kft
01.2012 - 01.2020
Director of Sales and Marketing
Kogart Holding Zrt
01.2010 - 01.2012
Head of Distribution
MTV Networks, Viacom Head of Distribution
01.2008 - 01.2010
National Sales Manager
Nestlé, Nespresso
01.2006 - 01.2008
Trade Marketing Manager
Heineken, Amstel Brewery
01.2000 - 01.2006
CEE Trade Marketing Manager
Levi Strauss & Company
04.1998 - 05.2000
Program organiser
Budapest
01.1994 - 01.1997
Brand, Key Account Manager, Sales Manager
Guinness, Dreher Brewery
01.1993 - 07.1998
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