ZSÓFIA VÉGH
Budapest
Summary
Extensive experience in B2C and B2B communications in an international environment, with proven results in both the private and public sectors.
Coordination of multi-country activities, change management, and crisis management.
Strong ability to build trust with stakeholders, including NGOs, associations, and trade unions.
Certified sustainability manager capable of designing comprehensive campaigns based on ESG principles.
Overview
23
23
years of professional experience
12
12
years of post-secondary education
Work history
Communications Manager
KPMG Global Services Hungary
2025.08 - Current
- Communication support for global organizational restructuring in strong cooperation with HR
- Comprehensive change-management with international teams
- Process facilitation for the effective introduction of new AI-based work tools
- Online/social content management, organisation of company events, CSR activities, and employer branding campaigns
Group Communications Manager/Head of Communications
MET Group / MET Asset Management
2020.11 - 2025.08
- Organising local milestone events, social media campaigns, ESG/CSR-related actions, online communications (content management and SEO), and designing country-specific customer marketing materials
- M&A communication connected to energy assets around Europe
- Preparing presentations and providing counsel for managers, managing conference participation and media sponsorship packages
- Supporting sustainability reporting (TCFD)
Head of Communications
TIGÁZ Zrt (member of MET Group)
2019.02 - 2020.11
- Development of an integrated two-year communication plan, supporting the complete business transformation and restructuring of TIGÁZ
- Direction of communications in the fields of PR, PA, CSR initiatives, employer branding, event organisation and internal communication
- Stakeholder management and engagement (internal and external groups)
- Crisis management
- Media and online performance, content development, all-round campaigns
Client Service Director
FleishmanHillard Café
2018.01 - 2019.02
- Development of new communication solutions and methodologies, representation at professional events
- Support of existing client relations, coordination of teamwork, evaluation of business development plans, trend tracking
Head of PR, CSR and Internal Communications
Erste Bank Hungary
2017.01 - 2017.12
- Overseeing PR activities in line with global strategy, emphasising the business needs of the corporate, retail, and branch network departments
- Crisis communication, issue and reputation management
- Liaison with the Vienna headquarters and members of the Erste Group
- Oversight of the CITIBANK retail business merger of internal and external communications
- Managing communication on branch closures and transformation
Head of Department Market Entry Consulting
INSOMNIA Ltd
2012.01 - 2017.01
- Cooperation with both global network and different stakeholders (chambers, associations, agencies, with special focus on the Arab region)
- Strategic business development and planning, market analyses
- Preparation and implementation of yearly business and marketing plans
Communication Lead
KIKSZ Transport Development Ltd (Intermediate Body
2007.05 - 2010.12
- Umbrella communication of all transport development projects in Hungary co-financed by the EU
- Supervision of communication activities and stakeholder management of all involved bodies, i.e. European Commission, local governments, state-owned road (NIF) and railway construction companies
- Monitoring of related public procurement procedures
Head of Department Customer Service
National Development Agency
2005.12 - 2007.05
Key Account Manager
Hill & Knowlton Hungary
2004.12 - 2005.12
EU Lobby Manager
EUTOP Budapest
2002.09 - 2004.12
Education
Certified Sustainability Manager -
Green Brands Academy
Hungary 2023.09 - 2024.03
German and European Economic Law Qualification - undefined
University of Szeged
Hungary 2000.01 - 2002.01
Bachelor of Trade and Commerce - undefined
Bundes-Handelsakademie
Austria 1997.01 - 1999.01
Law Faculty - undefined
University of Szeged
Hungary 1995.01 - 2002.01
Skills
New business development
Strategic planning PR and PA
International relations and campaigns
Change management
Crisis communication
ESG-related communication
Employer branding
Client service
Public procurement procedures
VOLUNTEERING
Budapest Chamber of Commerce and Civil Impact Nonprofit Ltd, Mentoring non-profits and SMEs
Timeline
Communications Manager
KPMG Global Services Hungary
2025.08 - Current
Certified Sustainability Manager -
Green Brands Academy
2023.09 - 2024.03
Group Communications Manager/Head of Communications
MET Group / MET Asset Management
2020.11 - 2025.08
Head of Communications
TIGÁZ Zrt (member of MET Group)
2019.02 - 2020.11
Client Service Director
FleishmanHillard Café
2018.01 - 2019.02
Head of PR, CSR and Internal Communications
Erste Bank Hungary
2017.01 - 2017.12
Head of Department Market Entry Consulting
INSOMNIA Ltd
2012.01 - 2017.01
Communication Lead
KIKSZ Transport Development Ltd (Intermediate Body
2007.05 - 2010.12
Head of Department Customer Service
National Development Agency
2005.12 - 2007.05
Key Account Manager
Hill & Knowlton Hungary
2004.12 - 2005.12
EU Lobby Manager
EUTOP Budapest
2002.09 - 2004.12
German and European Economic Law Qualification - undefined
University of Szeged
2000.01 - 2002.01
Bachelor of Trade and Commerce - undefined
Bundes-Handelsakademie
1997.01 - 1999.01
Law Faculty - undefined
University of Szeged
1995.01 - 2002.01