Zsuzsa Szűcs
Summary
Strategic communications and marketing executive with over 20 years of experience in highly regulated industries, including healthcare and insurance. Brings a deep understanding of the full ecosystem from institutional stakeholders and regulatory frameworks to consumer-facing communications and policy-level advocacy. Known for building lasting industry relationships, navigating complex multi-stakeholder environments, and aligning public and internal messaging with business goals. Experienced in shaping national healthcare narratives, influencing brand perception, and representing organizations in high-level forums and cross-sector partnerships.
Overview
30
30
years of professional experience
Work History
Head of Business Development
Emineo Private Hospital
03.2023 - Current
- Driving business expansion through strategic partnerships and communication-led positioning.
- Managing institutional relationships with hospitals, insurers, and service provider companies to align messaging and outreach with compliance requirements.
- Collaborated with public institutions and professional chambers to position the hospital in national healthcare narratives.
- Overseeing internal communications that enhance employee engagement and cross-team alignment.
- Optimizing existing business processes and implementing new workflows to enable more efficient, faster, and cost-effective operations. Developing services and solution packages designed to drive business growth and support continuous improvement.
Chief Marketing Officer
Doktor24 Health Centre
08.2021 - 03.2023
- Directed company-wide marketing, public relations, and stakeholder communication across both consumer and enterprise healthcare services.
- Designed and executed crisis communication plans during COVID-19 disruptions, ensuring transparency and trust.
- Led DEI-focused communication campaigns and expanded CSR initiatives aligned with national healthcare needs.
- Strengthened strategic media and influencer relations, leading to a 30% increase in brand awareness metrics.
- Represented the company in healthcare industry discussions involving public health policy and private sector cooperation.
Marketing & PR Manager
Wáberer Medical Center
11.2019 - 08.2021
- Created and launched the brand strategy for a new premium private medical provider.
- Developed integrated communication plans for new service lines and institutional partnerships.
- Coordinated internal town halls and staff engagement events to support rapid team growth.
Director of Marketing / Consultant
Dynamic Communications
01.2017 - 01.2021
- Advised healthcare, finance, and technology clients on employer branding, employee value propositions, and internal communications strategies.
- Successfully delivered recruitment campaigns and internal communication audits.
- Led procurement and tender processes for multi-vendor marketing campaigns.
Marketing & PR Manager
Affidea Hungary
01.2018 - 10.2019
- Designed national marketing campaigns in alignment with corporate sales objectives.
- Implemented a consistent corporate identity across 15+ locations and ensured compliance with healthcare messaging standards.
- Spearheaded patient-centered digital communication channels and media coordination.
Marketing & Communications Manager
UNIQA Insurance Group
03.2011 - 11.2016
- Managed external communications, media planning, and brand positioning initiatives.
- Enhanced collaboration with international headquarters and ensured local campaign alignment.
- Launched national PR campaigns resulting in a 15% increase in brand favorability.
Marketing Team Lead
ING Insurance Hungary
07.2000 - 02.2011
- Directed loyalty and cross-sell marketing programs across banking and insurance products.
- Managed large-scale sponsorships, including the national water polo team and major sporting events.
- Coordinated integrated campaigns with measurable KPIs and ROI tracking.
Media Manager
DK Waltson Media Agency
01.1998 - 07.2000
- Oversaw media effectiveness analysis and strategic campaign planning for finance and FMCG clients.
Client Service Executive
AC Nielsen Market Research
01.1996 - 01.1998
- Delivered retail market insights and advertising expenditure researces for top-tier FMCG brands.
Education
Bachelor’s Degree - Communications / Marketing
Modern Üzleti Tudományok Főiskolája
Tatabánya, HungarySkills
- Strategic Communications & Public Affairs
- Crisis & Reputation Management
- Stakeholder Engagement & Institutional Relations
- Corporate Branding & Messaging
- Internal Communication & Culture Building
- Sponsorship & CSR Strategy
- Cross-channel Campaign Management
- Team management
Languages
Hungarian: Native
English: Fluent
Community Service
Munka-Kör Alapítvány, for the employment of the hearing impaired, fundraising (1%), events organization, training, cooperation.
Timeline
Head of Business Development
Emineo Private Hospital
03.2023 - Current
Chief Marketing Officer
Doktor24 Health Centre
08.2021 - 03.2023
Marketing & PR Manager
Wáberer Medical Center
11.2019 - 08.2021
Marketing & PR Manager
Affidea Hungary
01.2018 - 10.2019
Director of Marketing / Consultant
Dynamic Communications
01.2017 - 01.2021
Marketing & Communications Manager
UNIQA Insurance Group
03.2011 - 11.2016
Marketing Team Lead
ING Insurance Hungary
07.2000 - 02.2011
Media Manager
DK Waltson Media Agency
01.1998 - 07.2000
Client Service Executive
AC Nielsen Market Research
01.1996 - 01.1998
Bachelor’s Degree - Communications / Marketing
Modern Üzleti Tudományok Főiskolája
Similar Profiles
Parween TUPOSEEAParween TUPOSEEA
Construction Manager at EMINEO LIMITEDConstruction Manager at EMINEO LIMITED
Lucy BoatengLucy Boateng
Pharmacist at Matilda Nepean Private Hospital and Holroyd Private Hospital (Manly Corso Pharmacy)Pharmacist at Matilda Nepean Private Hospital and Holroyd Private Hospital (Manly Corso Pharmacy)
Mark Rowsell-TurnerMark Rowsell-Turner
Manager of Facilities Services at Brisbane Private Hospital | Sunnybank Private HospitalManager of Facilities Services at Brisbane Private Hospital | Sunnybank Private Hospital
Stan BurenkoStan Burenko
Head of Business Development at Uptech Team, Inc.Head of Business Development at Uptech Team, Inc.
Reine E. DaouReine E. Daou
Head of Business Development at Emirates TransportHead of Business Development at Emirates Transport