Zsuzsa Szűcs
Summary
Strategic communications and marketing executive with over 20 years of experience in highly regulated industries, including healthcare and insurance. Brings a deep understanding of the full ecosystem from institutional stakeholders and regulatory frameworks to consumer-facing communications and policy-level advocacy. Known for building lasting industry relationships, navigating complex multi-stakeholder environments, and aligning public and internal messaging with business goals. Experienced in shaping national healthcare narratives, influencing brand perception, and representing organizations in high-level forums and cross-sector partnerships.
Overview
30
30
years of professional experience
Work History
Head of Business Development
Emineo Private Hospital
03.2023 - Current
- Driving business expansion through strategic partnerships and communication-led positioning.
- Managing institutional relationships with hospitals, insurers, and service provider companies to align messaging and outreach with compliance requirements.
- Collaborated with public institutions and professional chambers to position the hospital in national healthcare narratives.
- Overseeing internal communications that enhance employee engagement and cross-team alignment.
- Optimizing existing business processes and implementing new workflows to enable more efficient, faster, and cost-effective operations. Developing services and solution packages designed to drive business growth and support continuous improvement.
Chief Marketing Officer
Doktor24 Health Centre
08.2021 - 03.2023
- Directed company-wide marketing, public relations, and stakeholder communication across both consumer and enterprise healthcare services.
- Designed and executed crisis communication plans during COVID-19 disruptions, ensuring transparency and trust.
- Led DEI-focused communication campaigns and expanded CSR initiatives aligned with national healthcare needs.
- Strengthened strategic media and influencer relations, leading to a 30% increase in brand awareness metrics.
- Represented the company in healthcare industry discussions involving public health policy and private sector cooperation.
Marketing & PR Manager
Wáberer Medical Center
11.2019 - 08.2021
- Created and launched the brand strategy for a new premium private medical provider.
- Developed integrated communication plans for new service lines and institutional partnerships.
- Coordinated internal town halls and staff engagement events to support rapid team growth.
Director of Marketing / Consultant
Dynamic Communications
01.2017 - 01.2021
- Advised healthcare, finance, and technology clients on employer branding, employee value propositions, and internal communications strategies.
- Successfully delivered recruitment campaigns and internal communication audits.
- Led procurement and tender processes for multi-vendor marketing campaigns.
Marketing & PR Manager
Affidea Hungary
01.2018 - 10.2019
- Designed national marketing campaigns in alignment with corporate sales objectives.
- Implemented a consistent corporate identity across 15+ locations and ensured compliance with healthcare messaging standards.
- Spearheaded patient-centered digital communication channels and media coordination.
Marketing & Communications Manager
UNIQA Insurance Group
03.2011 - 11.2016
- Managed external communications, media planning, and brand positioning initiatives.
- Enhanced collaboration with international headquarters and ensured local campaign alignment.
- Launched national PR campaigns resulting in a 15% increase in brand favorability.
Marketing Team Lead
ING Insurance Hungary
07.2000 - 02.2011
- Directed loyalty and cross-sell marketing programs across banking and insurance products.
- Managed large-scale sponsorships, including the national water polo team and major sporting events.
- Coordinated integrated campaigns with measurable KPIs and ROI tracking.
Media Manager
DK Waltson Media Agency
01.1998 - 07.2000
- Oversaw media effectiveness analysis and strategic campaign planning for finance and FMCG clients.
Client Service Executive
AC Nielsen Market Research
01.1996 - 01.1998
- Delivered retail market insights and advertising expenditure researces for top-tier FMCG brands.
Education
Bachelor’s Degree - Communications / Marketing
Modern Üzleti Tudományok Főiskolája
Tatabánya, HungarySkills
- Strategic Communications & Public Affairs
- Crisis & Reputation Management
- Stakeholder Engagement & Institutional Relations
- Corporate Branding & Messaging
- Internal Communication & Culture Building
- Sponsorship & CSR Strategy
- Cross-channel Campaign Management
- Team management
Languages
Hungarian: Native
English: Fluent
Community Service
Munka-Kör Alapítvány, for the employment of the hearing impaired, fundraising (1%), events organization, training, cooperation.
Timeline
Head of Business Development
Emineo Private Hospital
03.2023 - Current
Chief Marketing Officer
Doktor24 Health Centre
08.2021 - 03.2023
Marketing & PR Manager
Wáberer Medical Center
11.2019 - 08.2021
Marketing & PR Manager
Affidea Hungary
01.2018 - 10.2019
Director of Marketing / Consultant
Dynamic Communications
01.2017 - 01.2021
Marketing & Communications Manager
UNIQA Insurance Group
03.2011 - 11.2016
Marketing Team Lead
ING Insurance Hungary
07.2000 - 02.2011
Media Manager
DK Waltson Media Agency
01.1998 - 07.2000
Client Service Executive
AC Nielsen Market Research
01.1996 - 01.1998
Bachelor’s Degree - Communications / Marketing
Modern Üzleti Tudományok Főiskolája
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