Zsuzsanna Bali
CV
Budapest
Summary
Marketing consultant, corporate design strategy and branding. Experienced Marketing Manager (creative, horeca, tourism sector) Skilled in Management, Creative area and direct marketing, social media and sales.
Overview
15
15
years of professional experience
Work History
Marketing Manager
Modularity Creatives
Budapest
05.2020 - Current
- Marketing management and communication
Senior Marketing Manager
Hungarian Heritage Protection and Development Nonprofit Ltd.
Budapest
11.2018 - 04.2023
- National Castle Program, Marketing strategy for Hungarian castles and bastions
- Manage, coach and develop a team
- Develop and implement an overall Marketing strategy
- Planning and organization of Marketing Activities
- Head of Online marketing, web, PR and internal communications
- Profit and Loss responsibility for marketing budget, develop of national and international connections
- Organization of events (press, touristic), social media, webpage, content marketing
Head of Marketing and Sales / project manager
White Elephant Media
Budapest
08.2016 - 11.2016
- Sales and marketing management,business strategy, key account management, project management
- We helped to reach the goal of our efficiency-driven online marketing services
- Whether it is social media, PPC advertisements, search engine optimization or newsletters
- We provided a wide range of design activities
- Such as web design or only a logo and also developing, creating and optimizing the perfect responsive website.
Head of Marketing and Sales, Project manager
PMMG Ltd
Budapest, Hu
09.2014 - 07.2016
- Plus Minus Media Group was established in 2014 in order to enhance communication by providing graphic or marketing solutions towards our customers, especially hotels and restaurants, other horeca institutions or local companies.
Project management: - Developing creative briefs, project timelines, and managing the project’s process, team priorities and project resources.
- Manage creative, design and marketing projects from end-to-end
- Advising and providing new services adjusted to market needs
- Strategic Consulting, including business plan & sales strategy development
Marketing and sales management: - Prepare media offers based on customer's needs, present and close them, follow-trough
- Direct clients and media houses meetings
- Preparing, updating and holding presentations
- Reaching sales targets, handling marketing budget, initiating and adapting marketing materials
- Planning and organizing B2B PR, marketing activities and events
- Keeping contact with clients, companies and press, sending reports
Marketing Manager
Victory Pilates
Budapest
12.2014 - 12.2015
- Hungary, Budapest
- Online marketing
- Management of the online presence of the organisation (Tripadvisor,
- Facebook and other social networking sites)
Head Of Marketing
City Tour Hop, Hop off Ltd
Budapest
12.2009 - 08.2014
- Responsible for the monthly analysis of customer, communication and marketing data
- Designing and managing the communication in the printed press and on online platforms
- First point of contact for customers and partners
- Responsible for the management and maintenance for customer contracts
- Managing new marketing offers and distribution
- Managing the advertising inventory (leaflets, counters, bus adverts and online platforms)
- Managing barter deals (leaflets, banners, etc)
- Designing and managing advertising for leaflet holders, t-shirts, vouchers and other merchandising products
- Graphical design and management of materials for organisational use
- Management and design of brochures, first point of contact for printing partners, quality control
- Management and maintenance of online publications
- Management and graphic design of fairs, outings and other occasions the company is present (general design, leaflets, brochures, merchandising)
- Managing the bus advert selling, first point of contact with the customers, coordination of the decor team
- Ad Hoc graphic design for organisational use (tickets, timetables, etc)
- Management of the online presence of the organisation (Tripadvisor, Facebook and other social networking sites)
- Managing PR articles and other press (City Tour, Eurama, Dunarama)
- Managing complaints (leaflets, bus adverts, partner adverts, etc)
- Designing and maintenance of the IOS mobile device application
Database Specialist Analyst & Tester, (HR Project) / Missing Information Specialist
TATA Consultancy
Budapest
08.2008 - 12.2009
- Coordination of projects matters -Oracle HR system testing (Phoenix) -Analysis of tenders for customers (such as Barclays, Merrill Lynch, etc)
Education
Master of Arts - Art Teacher Education
01.1999 - 06.2004
visual art teacher, painter, textile designer
Bachelor's Degree - Art Education
01.1992 - 06.1997
Skills
Marketing Managament
Budgeting and Allocation
Public and Media Relations
Strategic planning
Marketing and advertising
Client communication
Adobe photoshop Software Proficiency
Adobe illustrator Software Proficiency
Excel Software Proficiency
Chat GPT Software Proficiency
Elementor Software Proficiency
Timeline
Marketing Manager - Modularity Creatives
05.2020 - Current
Senior Marketing Manager - Hungarian Heritage Protection and Development Nonprofit Ltd.
11.2018 - 04.2023
Head of Marketing and Sales / project manager - White Elephant Media
08.2016 - 11.2016
Marketing Manager - Victory Pilates
12.2014 - 12.2015
Head of Marketing and Sales, Project manager - PMMG Ltd
09.2014 - 07.2016
Head Of Marketing - City Tour Hop, Hop off Ltd
12.2009 - 08.2014
Database Specialist Analyst & Tester, (HR Project) / Missing Information Specialist - TATA Consultancy
08.2008 - 12.2009
University of Pécs - Master of Arts, Art Teacher Education
01.1999 - 06.2004
Tömörkény István Arts College - Bachelor's Degree, Art Education
01.1992 - 06.1997