Latin Dancing, Theater, Art Cinema, Baking, Wines, Modern paintings and contemporary art
Béla Fekete
Global Brand Manager
Budapest
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
2025
2025
years of professional experience
9
9
years of post-secondary education
3
3
Languages
Work History
Global Brand Manager
Lohmann&Rauscher
09.2023 - Current
- Analyzed competitive landscape to identify opportunities for differentiation and growth.
- Participated in international launch teams to successfully manage product portfolio on a global basis
- Managed marketing budget for global campaigns, optimizing ROI and driving revenue growth
- Established and maintained contacts with affiliates to expand brand presence and drive partnerships
B2C communication and Trade Marketing Manager
HARTMANN-RICOHungária Kft.
1 2020 - 09.2023
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decision-making.
- Developed and executed digital and offline marketing strategies for B2C and B2B segments, leading to increased customer engagement and sales.
- Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
- Managed trade marketing activities with retail and wholesale partners, optimizing pricing strategies and conducting competitor analysis.
- Led a team of 2 and reported to the Head of Marketing at HARTMANN-RICO Hungária Kft.
Marketing manager
Hartmann-Rico Hungária Kft.
12.2019 - 01.2020
- Developed channel-specific marketing activities to meet brand objectives and customer needs
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed marketing budget and external agencies to achieve team goals
- Analyzed customer insights and competitors' performance for strategic decisions
Product manager
Hartmann-Rico Hungária Kft.
11.2015 - 12.2019
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
Junior product manager
Legrand Electric Limited
10.2006 - 11.2015
- Supported identification of big category innovation from concept to consumer.
Education
Master of Science - Management With Marketing
University of Bath School of Management
Bath, UK 04.2001 - 01.2007
Bachelor of Arts - Economics, marketing
College of Szolnok
Szolnok 04.2001 - 01.2005
Skills
Strong analytical skills
Good computer literacy
Sales management
Budgeting
Negotiation
Leadership
Team work
Excellent communication
Good presentation skill
Sales campaign management
Brand building
Market and competitor analysis
Market building
Creative vision
Strategic Thinking
Visual design
Competitor Analysis
Accomplishments
- Turnover growth for B2C webshop, +592%, 2020/2021
- Facebook corp. site's management, 3.27 M, +15%, 20.017, +15%
- Product group's turnover increase, Gained nr. 2nd place in the pharma market (in the blood pressure monitor segment) and first place (in the thermometer segment)
- Managed partner event by 0 budget, Annual customer event implemented by barter deal
Interests
Interest in Arts
Used to be an amateur latin dancer, I am a keen theatre and art cinema goer, also interested in modern paintings and have a small collection of contemporary art.
Timeline
Global Brand Manager
Lohmann&Rauscher
09.2023 - Current
Marketing manager
Hartmann-Rico Hungária Kft.
12.2019 - 01.2020
Product manager
Hartmann-Rico Hungária Kft.
11.2015 - 12.2019
Junior product manager
Legrand Electric Limited
10.2006 - 11.2015
Master of Science - Management With Marketing
University of Bath School of Management
04.2001 - 01.2007
Bachelor of Arts - Economics, marketing
College of Szolnok
04.2001 - 01.2005
B2C communication and Trade Marketing Manager
HARTMANN-RICOHungária Kft.
1 2020 - 09.2023
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